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• Lead regional sales execution to achieve targets by product, customer, and
• Manage and coach the sales team, ensuring daily discipline and PBC alignment.
• Develop key customers and drive engagement through the Prisma Key Account (KA)/Elite Club Program.
• Coordinate branding and demand generation activities with Marketing, Territory Managers and Field Agronomist.
• Ensure CRM accuracy, including visit records, opportunities, and customer data.
• Consolidate regional sales forecasts and actively contribute to the S&OP
• Enforce pricing, discount, and consignment policies in line with commercial guidelines.
• Monitor territory KPIs and submit monthly performance reports.
• Align regional activities with cross-functional teams (Marketing, Finance, Logistics).
• Oversee sales administration, order creation, and support collections to ensure proper order-to-cash (OTC) execution.
• Note: This position can be name fir a Sales Territory, Specific Channel or business unit division.

Additional Requirements

• Achieve monthly and annual sales targets by product, customer, and territory.
• Ensure high-performing sales team execution, aligned with defined PBC objectives.
• Strengthen relationships with key customers and increase Prisma KA program impact.
• Boost product visibility and grower engagement through well-executed demand generation.
• Maintain updated, accurate CRM data for effective planning and reporting.
• Deliver reliable sales forecasts and ensure alignment with supply planning (S&OP).
• Guarantee compliance with pricing, discount, and consignment policies.
• Provide clear, data-driven performance updates to support business decisions.
• Execute aligned commercial actions through strong cross-functional collaboration.
• Ensure efficient order-to-cash flow and reduce overdue accounts in the region.