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Territory Sales Manager – Bread & Bakery Products job at Confidential (FMCG Client – Bread Manufacturer) | Apply Now
Kisumu, Kenya
Full Time
Are you looking for Marketing jobs in Kenya 2025 today? then you might be interested in Territory Sales Manager – Bread & Bakery Products job at Confidential (FMCG Client – Bread Manufacturer)
About the Organisation
Our client is a fast-growing bread and bakery products manufacturer based in Kisumu, Kenya. With a growing footprint in the Nyanza and Western Kenya regions, the company is committed to delivering high-quality bakery products to its customers. They seek dynamic professionals to help drive sales expansion and strengthen distributor and retail networks in these regions.
Job Title
Territory Sales Manager – Bread & Bakery Products job at Confidential (FMCG Client – Bread Manufacturer)
Confidential (FMCG Client – Bread Manufacturer)
Job Description
The successful candidate will take charge of achieving sales objectives, penetrating new markets, managing distributors, and overseeing retail operations. Key responsibilities include setting and executing sales strategies, analyzing market trends, training sales reps, and ensuring optimal stock movement. The role will also involve generating reports, conducting audits, and identifying sales improvement opportunities while maintaining strong relationships with key clients in the territory.
Duties, Roles and Responsibilities
Meet and exceed monthly, quarterly, and annual sales targets
Drive sales across all bakery SKUs (bread, cakes, biscuits, etc.)
Identify new market opportunities and expand the customer base
Develop and implement territory-specific sales strategies
Monitor competitor activity and market trends
Appoint, manage, and support distributors and stockists
Conduct regular visits and audits to ensure product availability and brand visibility
Supervise stock levels, order placement, and receivables follow-up
Lead, train, and mentor a team of Sales Representatives
Submit regular reports, forecasts, and market feedback
Provide strategic recommendations based on territory performance analysis
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SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications, Education and Competencies
Bachelor’s degree in Business Administration, Marketing, or related field
4–6 years of sales experience in FMCG (preferably in bread or food products)
Strong distributor and retail relationship management experience
Proven track record in meeting and exceeding territory sales targets
Excellent communication, negotiation, and leadership skills
Strong analytical and reporting skills
Familiarity with MS Office and CRM tools
Ability to travel extensively within the territory
Valid driver’s license
Understanding of local languages and markets in Nyanza/Western Kenya is an added advantage
How to Apply
ONLINE APPLICATION ONLY!
Interested candidates are advised that applications for this position must be submitted online. To apply, please click on the "Apply" button below.
