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Social Media Management & Growth

• Strategy & Content: Design and execute a monthly content calendar across Instagram, Facebook, and TikTok that aligns with Aiwibi’s “Born for Love” brand identity.
• Engagement: Actively engage with our community. You will be the voice of Aiwibi, responding to comments, DMs, and mentions promptly and professionally.
• Influencer Relations: Identify and collaborate with “Mom-fluencers” and parenting communities to increase brand reach and trust.

E-commerce & Website Operations (Shopify)

• Campaign Execution: Create and manage web-based promotions (e.g., “Spend & Get” offers, bundle deals, and seasonal discounts).
• User Experience: Regularly audit the site to ensure the customer journey from “Landing Page” to “Checkout” is seamless and mobile-friendly.

Data Analytics & Sentiment Analysis

• Performance Tracking: Monitor and report on weekly KPIs including reach, engagement rate, website traffic, and Shopify conversion rates.
• Market Sentiment: Use social listening to understand how parents perceive our products versus competitors and use these insights to suggest product or service improvements.
• ROI Optimization: Analyze which content types drive the most sales and pivot strategy accordingly.

Creative Execution

• Visual Storytelling: Create (or coordinate the creation of) high-quality videos, reels, and graphics that highlight product features like our MicroAiry™ Film or PlantPower Absorbent Core™.
• Copywriting: Write persuasive, empathetic, and clear copy for social posts, blogs, and product descriptions.