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Full-time
Senior Marketing Manager Job at SafeBoda
SafeBoda
Job Description
The Senior Marketing Manager at SafeBoda plays a pivotal role in driving the company’s marketing initiatives, ensuring effective coordination of various projects and teams. This role demands a proactive, innovative, and strategic thinker with strong leadership skills, a passion for marketing, and a proven track record of delivering successful 360 marketing campaigns. Reporting directly to the Country Director, you will be responsible for the following key deliverables
Duties, Roles and Responsibilities
- Lead Marketing Strategy; Develop and execute the marketing strategy for SafeBoda services (SafeBoda, SafeCar, Package Delivery) across Kampala and other cities.
- Build Brand Love: Foster brand love through compelling campaigns, innovative solutions, and engaging content that captivates. Collaborate with agencies to create ATL/BTL campaigns that resonate with our target audience.
- Events, Sponsorships, and Marketing Activities: Develop strategic plans for events, sponsorships, and marketing activities that align with SafeBoda’s brand objectives and coordinate with cross-functional teams to ensure seamless implementation and maximum impact.
- Brand Partnerships: Cultivate and manage brand partnerships to enhance marketing efforts and expand SafeBoda’s reach while collaborating with internal stakeholders to identify and capitalize on mutually beneficial opportunities.
- Field Sales Team Management: Recruit, train, lead, and inspire the field sales team to achieve targets and drive brand awareness in the local market. Provide guidance and support for continuous improvement in sales strategies.
- Market Research: Conduct market research to understand customer needs, competitor activities, and market trends. Use insights to inform marketing strategies.
- Offline Marketing Strategies: Develop and implement effective offline marketing strategies to complement our online presence and analyze market trends and consumer behavior to refine strategies for optimal results.
- Leadership: In alignment with the Country Director, establish goals and measurable outcomes for the marketing team, ensuring that they are executed promptly. Regularly follow up to monitor progress and tackle any challenges that may emerge.
- Analytics & Reporting: Develop relevant dashboards to analyse each marketing channel and initiative, and present detailed reports to relevant stakeholders with actionable insights.
- Procurement and Supplier Relationship Management: Manage relationships with suppliers, ensuring timely sourcing of marketing materials and services.
- Regulatory Compliance: Working with the Compliance Manager, maintain a strong working relationship with local authorities, such as KCCA and local councils, to ensure compliance with regulations and coordinate efforts to address and navigate regulatory requirements affecting marketing activities.
- Advertising and Branding: Oversee the above-the-line (ATL) advertising strategy, including billboard placements and branding across different partners, and ensure consistent and impactful visual messaging that aligns with SafeBoda’s brand identity.
- Budget Management: Develop, monitor, and manage the marketing budget, allocating resources effectively for maximum ROI with a keen eye on CAC.
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
Send an email to recruitment@safeboda.com, and CC, attaching your CV and a Cover Letter indicating why you are the right fit for the role. Please use Senior Marketing Manager UG” as the email subject. Only shortlisted candidates will be contacted
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