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STOCKIST OR WAREHOUSE (Plan and Manage):

• Generate demand at retailer
• Fast track introduction of new products and slow-moving SKUs
• Identify and communicate gaps in RD/Reseller coverage
• Monitor RD delivery against tele sales plan
• Monitor and Drive price compliance to retail
• Capture accurate market data through daily trade calls

MARKET(Execute) To Reseller:

• Support in optimizing stock holding for STK
• Support on managing NBL deliveries to the STK where applicable
• Implement basic merchandising
• Reduce average cost per call
• Eliminate time currently wasted in rep commuting applicable in urban centre but not applicable in rural areas
• Increase sales through higher outlet coverage, more frequent calls,
• Manage better portfolio depth of availability, higher focus on demand generation.
• Identify and report the actions taken by the competition to better plan and act on the market
• Stockist or Warehouse (Monitor and Evaluate to Retailer):
• Implement the IRVP and “gets”.