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About the Organisation
Booch is a Kenyan kombucha brand crafting naturally delicious, non-alcoholic probiotic tea made from 100% Kenyan ingredients, including premium Kenyan Oolong. Rich in antioxidants, probiotics, and amino acids, Booch offers a healthy alternative to soda, juice, or coffee and is positioned for growth across Modern Trade and general retail channels.
Regional Sales Lead job at Booch | Apply Now
Nairobi, Kenya
Are you looking for Marketing and Sales jobs in Kenya 2025 today? then you might be interested in Regional Sales Lead job at Booch
Full Time
Deadline:
31 Aug 2025
Job Title
Regional Sales Lead job at Booch
Booch
Job Description
The Regional Sales Lead will develop and execute route-to-market strategies to scale Booch in Modern Trade and priority retail channels. The role manages end-to-end account development—from listings, trade terms, planograms, and promotions to on-shelf availability and stock rotation—while analyzing sell-in vs. sell-out to optimize performance. The Lead will negotiate with buyers/category managers, expand penetration per outlet, open new key accounts, and coordinate with marketing, production, and logistics to ensure flawless execution. The position also involves sales forecasting, reporting (ERP/CRM), trade marketing activation, and leading/coaching sales reps and merchandisers to consistently hit targets.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
ONLY ONLINE APPLICATIONS:
Interested and qualified candidates are advised that all applications should be submitted online.
To apply please send your updated CV to hr@booch.co.ke with the subject line “Regional Sales Lead – [Your Name]”. Only shortlisted candidates will be contacted.
Applications are managed via the AfriCareers Jobs Portal:
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Click the Apply button below
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Go to the "Jobs" tab
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Read the detailed job description, Roles and Qualifications.
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Submit your application via the jobs portal
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Track progress under "My Applications" tab
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How to Apply
Own and grow Modern Trade/key accounts (e.g., Carrefour, Naivas, Quickmart, Chandarana).
Drive listings, trade terms, joint business plans, and category visibility.
Implement planograms; ensure shelf space, price integrity, stock rotation, and OSA targets.
Plan and execute promotions, in-store activations, and trade marketing programs.
Analyze sell-in vs. sell-out, market/competitor data; recommend actions to hit volume/revenue goals.
Prepare accurate forecasts, pipelines, and weekly/monthly sales reports via ERP/CRM.
Expand coverage: open new accounts/regions and improve SKU penetration per outlet.
Lead, coach, and performance-manage sales reps/merchandisers; conduct market rides.
Coordinate with logistics for order cycles, deliveries, and returns; troubleshoot service issues.
Build a robust distributor/retail network and maintain senior stakeholder relationships.
Ensure compliance with commercial policies and manage trade spend ROI.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Education: Degree or Diploma in Sales & Marketing, Business Administration, or related field; professional sales/marketing certification is an added advantage.
Experience: Minimum 5 years progressive sales experience with at least 3 years in Modern Trade (Key Accounts); proven results in FMCG/beverage.
Technical Skills:
Strong negotiation and relationship management with buyers/category managers.
Route-to-market design, listings, trade terms, visibility planning.
Modern Trade operations: planograms, shelf management, stock rotations, promotions.
Data analysis of sell-in/sell-out; proficient in MS Office (Excel) and ERP/CRM reporting.
Trade marketing and category development competence.
Leadership & Personal Attributes:
Team leadership, coaching and mentoring skills.
Self-driven, results-oriented, strong communicator; able to work under pressure and cross-functionally.
Other Requirements:
Valid driving licence; willingness to travel regionally.
Solid retail/distribution network and ability to open new Modern Trade accounts.
