​

The Marketing Specialist Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer, and channel insights. This role Leads in Market Plan execution (Aligned to BU and Category Strategy) & Dynamic Resource Allocation Localises Category Growth Strategy Executes strategically aligned Commercial Plan in Market Decides Channel/Customer Prioritisation in Market and deploys Budget accordingly Leads Core Capabilities and objective customer engagement (Catman /Shopper / NRM) D4C/D4R: executes locally AND integrates Channel & Customer upstream into BU