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Marketing Strategy & Planning

• Develop and implement annual and quarterly marketing plans aligned with sales targets.
• Conduct market research to identify customer needs, competitor activity, and emerging trends.
• Analyze industry data to inform pricing, positioning, and product strategy.

Product Marketing

• Develop go-to-market strategies for new and existing plastic product lines.
• Coordinate product launches, promotions, and trade campaigns.
• Develop product catalogues, brochures, and marketing materials.
• Work closely with production to align supply with promotional activities.

Trade & Distributor Marketing

• Strengthen relationships with distributors, wholesalers, and retail partners.
• Develop promotional campaigns to increase product movement in key markets.
• Organize trade visits, exhibitions, and activation events.
• Support sales teams with promotional materials and pricing strategies.

Brand Management

• Ensure consistent brand positioning across all marketing channels.
• Monitor brand perception and recommend improvements.
• Oversee corporate communications and public relations initiatives.

Campaign Management

• Plan and execute marketing campaigns (offline and digital).
• Manage promotional budgets effectively.
• Evaluate campaign performance and optimize for better ROI.

Sales Collaboration

• Work closely with the sales team to track product performance.
• Analyze sales data and recommend marketing interventions.
• Identify underperforming regions and develop corrective action plans.

Reporting & Performance Monitoring

• Prepare monthly marketing performance reports.
• Track KPIs such as sales growth, market share, campaign ROI, and brand awareness.
• Provide strategic recommendations to management.

Key Performance Indicators (KPIs)

• Revenue growth attributable to marketing initiatives.
• Successful product launches and promotional campaigns.
• Increased distributor engagement and retention.
• Improved market penetration in target regions.
• Marketing ROI and budget efficiency.