Marketing Manager job at SafeBoda | Apply Now

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• At least 2 years experience in effectively leading a marketing team

• Proven experience in marketing roles, preferably in the ride-hailing, transportation industry or retail/FMCG.

• Certifications in digital marketing, social media marketing, or related areas is a plus

• Familiarity with tools such as Google Analytics, social media analytics, and CRM systems.

• Advertising/Marketing agency experience is a plus

Technical Skills

• Innovative Thinking: Innovative and creative thinking to develop unique marketing strategies that set the company apart from competitors.

• Campaign Management: Experience in planning and executing marketing campaigns and the ability to measure and analyze the effectiveness of campaigns.

• Local Market Understanding: Knowledge of the local market trends, cultural nuances, and customer behaviors in Uganda and adaptability to tailor marketing strategies to the local context.

• Brand Management: Strong brand-building skills to create and maintain a positive brand image and ability to develop and enforce brand guidelines.

• Digital Marketing Expertise: Proficiency in digital marketing strategies and channels and Knowledge of social media marketing, search engine optimization (SEO), and online advertising.

• Customer Acquisition and Retention: Ability to develop and execute strategies for acquiring new customers and experience in implementing customer retention programs and reducing churn

• Data Analysis: Analytical skills to interpret marketing data and make data-driven decisions and familiarity with tools for data analytics and reporting.

Personal Skills/Key Competencies

• Excellent Communication Skills: Excellent verbal and written communication skills and ability to create compelling marketing messages and materials.

• Leadership Skills: Leadership experience or qualities to lead a marketing team effectively.

• Adaptability: Ability to adapt to a dynamic and fast-paced industry and willingness to stay updated on industry trends and changes.

• Networking: Strong networking skills to build relationships with local partners, influencers, and stakeholders.

  
  

• Multilingual Skills: Proficiency in English is essential, and knowledge of local languages can be an asset for effective communication.

• Budget Management: Experience in managing marketing budgets and resources efficiently.

• Collaboration: Must have a collaborative mindset to work with cross-functional teams, including operations, technology, and customer support.

Benefits

• Competitive salary

• Health insurance

• Paid annual leave

• A supportive team environment with mentorship from SafeBoda leadership

• Be a critical part of a team at the pinnacle of tech entrepreneurship in Africa Company Values

• Community – we started as a small community of Boda drivers and we will never forget this. We care about our community of staff, drivers, entrepreneurs, and customers.

• Innovation – we challenge the status quo and believe positive change is possible. We bring solutions that constantly require us to think out of the box.

• Transparency – We are open-minded in what we do. We have candour and share our experiences openly without fear of judgment. We love feedback on our product and our performance so that we can improve every day.

• Safety – if we don’t care about safety ourselves, then how can we change our industry for the better?

• Trust – we expect customers to trust our drivers and entrepreneurs, so we need to trust one another in everything we do.

• Integrity – We hold ourselves to the highest standard and we are accountable for our actions. We deliver what we say we will deliver.

• Collective Commitment – teams and entrepreneurs are allowed to disagree while a decision is being made; however, everybody must commit to it once a decision has been made. “I agree and I commit, I disagree and I commit”.