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Marketing Manager at Fido | Apply Now
Are you looking for Marketing and Sales Jobs in Uganda 2024? If yes, then you might be interested in Marketing Manager Job at Fido
Fido is a pioneering digital financial services company founded in 2015 and based in Accra, Ghana, with a mission to empower individuals and entrepreneurs by providing instant access to credit through an advanced mobile platform. Recognized for its innovative approach, Fido has served over 450,000 customers and disbursed more than 2 million credits, demonstrating its commitment to financial inclusion.
The company fosters a dynamic and inclusive work culture, emphasizing transparency, reliability, and fairness, and offers diverse job opportunities in technology, customer service, and finance with flexible arrangements. Licensed by the Bank of Ghana as a Tier 3 Microfinance Institution, Fido operates under strict regulatory oversight to ensure financial integrity.
Continuously evolving, Fido integrates cutting-edge technology to enhance user experience and accessibility, positioning itself as a leader in the digital banking sector. Guided by core values of being trustworthy, cool, and innovative, the company is dedicated to creating an inspiring brand that resonates with customers.
Through its corporate social responsibility initiatives, Fido contributes to economic empowerment and financial literacy in the communities it serves. For more information, visit their official website at gh.fido.money.
Kampala, Uganda
Full-time
Marketing Manager at Fido
Fido
We are looking for an experienced Marketing Manager to help us build and grow our brand in Uganda. You’ll work across various levels and departments to discover what makes us unique and communicate it effectively.
If you’re creative, strategic, and have experience in B2C mobile app marketing, we’d like to meet you. Ultimately, you’ll help us kickstart our market entry, build the brand, and eventually grow the local team.
Analyze brand positioning and consumer insights
Translate brand elements into plans and go-to-market strategies
Manage localized marketing efforts and initiatives
Lead creative development to motivate the target audience to “take action”
Measure and report performance of marketing campaigns, assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Devise innovative growth strategies
Align the company around the brand’s direction, choices, and tactics
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Proven working experience as a Marketing Manager or similar role, ideally with experience in both agency and corporate/startup environments
At least 3-5 years of experience in B2C mobile app marketing
Proven experience in content creation, creative strategy, and implementation
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills paired with a creative mind
Experience working with global / Fintech / startup companies – an advantage
Degree in marketing or a related field
APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.
