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About the Organisation
Marketing Executive- Brand, CIB & CIFs job at DFCU Bank | Apply Now
Kampala, Uganda
DFCU Bank is a leading financial institution in Uganda dedicated to transforming lives and businesses through innovative financial solutions that drive economic growth and financial inclusion. Established in 1964 as the Development Finance Company of Uganda, the bank has grown from a development finance institution into a full-fledged commercial bank, with a significant milestone being its acquisition of Crane Bank in 2017. Recognized for its strong financial performance, customer service excellence, and digital banking innovations, dfcu Bank has received multiple industry awards and remains a trusted partner for individuals, SMEs, and corporate clients.
The bank fosters a dynamic and inclusive work culture that emphasizes integrity, customer focus, innovation, teamwork, and excellence, offering employees professional growth, career advancement opportunities, and competitive benefits. With a strong presence across Uganda through an extensive network of branches, ATMs, and digital banking services, dfcu Bank continuously invests in technology to enhance accessibility and efficiency.
Committed to corporate social responsibility, the bank actively supports financial literacy programs, women empowerment initiatives, environmental sustainability efforts, and youth entrepreneurship. Headquartered at 26 Kyadondo Road, Kampala, Uganda, dfcu Bank remains a key driver of financial empowerment and economic development in the country. For more information
Are you looking for Marketing jobs in Uganda 2025 today? then you might be interested in Marketing Executive- Brand, CIB & CIFs job at DFCU Bank
Full Time
Deadline:
4 Jul 2025
Job Title
Marketing Executive- Brand, CIB & CIFs job at DFCU Bank
DFCU Bank
Job Description
Job Title: Marketing Executive- Brand, CIB & CIFs
Organisation: DFCU Bank
Duty Station: Kampala, Uganda
Reporting to the Marketing Manager- Brand, CIB & CIFs, the role holder will execute marketing activities of Brand, product, and segment marketing plans to achieve the stated objectives.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
If you believe you meet the requirements as noted above, please forward your application to the APPLY Button below:
Deadline: 4th July 2025.
NB: Only short-listed candidates will be contacted.
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How to Apply
Support in the implementation of the brand campaigns to enhance visibility, credibility, and trust in the bank’s corporate offerings.
Deliver brand performance reports, including metrics on brand awareness, perception, and customer engagement.
Support in the implementation of marketing strategies for corporate products, such as trade finance, treasury services, and asset management.
Deliver product-specific marketing materials and campaign impact assessments.
Organize corporate events like investor forums, client appreciation galas, and industry conferences.
Deliver detailed event reports covering attendance, lead generation, and client feedback.
Collaborate with key partners, industry associations, and stakeholders to co-create marketing initiatives that resonate with institutional clients.
Deliver partnership impact reports, including co-branded campaign outcomes and partnership benefits.
Support in the implementation of the brand campaigns to enhance visibility, credibility, and trust in the bank’s corporate offerings.
Deliver brand performance reports, including metrics on brand awareness, perception, and customer engagement.
Support in the implementation of marketing strategies for corporate products, such as trade finance, treasury services, and asset management.
Deliver product-specific marketing materials and campaign impact assessments.
Organize corporate events like investor forums, client appreciation galas, and industry conferences.
Deliver detailed event reports covering attendance, lead generation, and client feedback.
Collaborate with key partners, industry associations, and stakeholders to co-create marketing initiatives that resonate with institutional clients.
Deliver partnership impact reports, including co-branded campaign outcomes and partnership benefits.
Work with stakeholders to disseminate high-value content, such as market insights, forums to position the bank as an industry leader as per the bank’s strategic engagements. Deliver content
performance reports highlighting reach, engagement, and lead generation.
Support relationship managers with marketing tools and strategies to retain and grow corporate client accounts.
Deliver client feedback reports and initiatives to enhance client loyalty.
Work with the digital marketing team for digital campaigns targeting corporate clients, including website updates, LinkedIn ads, and email campaigns.
Deliver analytics reports on digital engagement, lead conversion rates, and ROI for online campaigns.
Conduct detailed market research to understand corporate client needs, competitor offerings, and emerging trends.
Deliver actionable insights and recommendations to guide marketing strategies.
Track budgets for corporate campaigns and brand-building activities, ensuring cost-effective execution.
Deliver regular budget utilization reports with variance analyses and cost-saving recommendations.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
A Bachelors’ Degree in Marketing or a Business-related field.
Standard office ICT skills including Digital.
Minimum of 3 years working experience in a marketing related role.
The job holder must be able to demonstrate an interest in and awareness of consumer insights, brand strategy execution and ATL/BTL communication.
The principal skills required are in thinking/operating strategically, making things happen and communication/interpersonal skills.
Tech and social media savvy.
Data-driven approach.
Regular contact with Business Segment Heads is critical.
Market/customer visits will be important in gaining an insight into brand performance.
Ability to prioritize key business initiatives to deliver planned objectives.
Demonstrates the ability to take responsibility for the Brand.
Willingness to work extra hours as and when required to meet business requirements.
Ability to work independently.
Ability to maintain confidentiality.
