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Key Accounts Manager – HORECA Job at Biyinzika Poultry
Biyinzika Poultry
Job Description
The Key Accounts Manager – HORECA is responsible for developing and meeting the sales and profit budget in the channel by using all the tools and resources available. The incumbent will be able to negotiate at a key account level to achieve the company’s annual objectives and manage the available resources to ensure that all major / strategic customers are effectively serviced.
Duties, Roles and Responsibilities
- Manage the biggest customer relationships, ensure sales, and margin budget is achieved.
- Understand both the customer and the BPIL strategy and ensure full implementation.
- Drive the channel sales through the sales team.
- Work with the promotions team to create demand in specific channels.
- Manage the performance of the in-store merchandiser promoters.
- Coordinate quarterly price research and report relevant findings to the National Sales Manager for decision making purposes.
- Ensure Customers are regularly stocked, timely banking is done, sales reports are submitted on a Weekly basis.
- Continuously visiting customers to maximize sales volume in assigned areas, recruiting and servicing existing customers by route and ensuring maximum product/ brand visibility/ trade marketing Vs competition is done.
- Managing all promotions to ensure maximum customer satisfaction and monitor competitor activities within the assigned area.
- Be well informed of customer’s objectives, buying patterns, ordering trends, standard of management, potential for growth to leverage revenue from the relationship and promote the company as a quality supplier with the aim of achieving “preferred’ supplier status.
- Feed- back information to management about key customers– market trends, competitor activity & pricing, performance of our own products, sales opportunities for other poultry related products or other livestock related products and putting all information in report format for management decisions.
- Collaborate and consistently communicate with the team and customers to achieve company objectives.
- Achieve sales and profit targets in the channel
- Carry out any other duties as requested by the Supervisor
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
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