Head of Sales - East Africa

Key Responsibilities:

A. Sales Strategy and Planning:

• Develop and implement sales strategies to achieve revenue targets.

• Conduct market research and competitor analysis.

• Identify new business opportunities and partnerships.

B. Team Management:

• Lead and manage a high-performing sales team.

• Recruit, train, and develop sales staff.

• Set performance targets and evaluate team members.

C. Sales Operations:

• Manage sales processes, from lead generation to closure.

• Negotiate and close large-scale deals.

• Ensure timely delivery and customer satisfaction.

• Product Knowledge:

• Regional Market Development:

• Performance Monitoring:

• Develop in-depth knowledge of our products (frozen chicken, eggs, day-old chicks, poultry feeds).|

• Communicate product benefits and unique selling points.

• Expand our presence in East Africa (Uganda, Kenya, Tanzania, Rwanda, Burundi).

• Establish and maintain relationships with distributors, wholesalers, and retailers.

• Track sales performance metrics (revenue, volume, market share).

• Analyze sales data to inform business decisions.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.

• At least 10+ years of sales experience in FMCG or agribusiness

• Experience in Poultry sector sales in the East African market shall have an added advantage

• Proven track record of sales success and team leadership.

• Strong understanding of East African markets.

• Sales certification (e.g., CPS, CSM).

• Excellent communication, negotiation, and interpersonal skills.

What We Offer:

• Competitive salary and benefits package.

• Opportunity to lead a high-performing sales team.

• Professional growth and development.