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Digital Marketing Coordinator job at Betika | Apply Now
Are you looking for Marketing and Sales Jobs in Uganda 2024? If yes, then you might be interested in Digital Marketing Coordinator job at Betika
Betika is a leading sports betting and gaming company in Africa, driven by a mission to provide innovative, entertaining, and responsible gaming experiences while fostering community engagement and economic empowerment. Known for its strong reputation in the betting industry, Betika has gained widespread recognition for its reliability, secure platform, and user-friendly services.
The company promotes a dynamic and inclusive work culture that values innovation, agility, and personal growth, offering exciting career opportunities across various departments with flexible work arrangements and performance-driven rewards. Established in Kenya, Betika has rapidly expanded its footprint to several other African countries, leveraging a tech-forward business model that integrates mobile payments, localized content, and a deep understanding of customer preferences.
Its success is fueled by a culture of continuous innovation and strong customer service, while its core values—integrity, customer focus, creativity, and social impact—guide daily operations. Betika’s commitment to corporate social responsibility is evident through the Betika Na Community initiative, which invests in sports, education, and entrepreneurship programs across underserved communities. For more details, visit www.betika.com.
Kampala, Uganda
Full-time
Digital Marketing Coordinator job at Betika
Betika
Manage and execute digital marketing initiatives, focusing on video content, influencer collaborations, and social media engagement. Responsible for leveraging digital trends to enhance online presence and audience interaction.
Develop and implement a video content strategy for various digital platforms, focusing on engaging formats like reels and short-form video content.
Identify, engage, and manage influencer collaborations to amplify brand reach and impact.
Engage actively with betting and odds communities on WhatsApp and other social media platforms.
Identifying Key Groups: Locate and join relevant WhatsApp groups, Facebook pages, and other social media forums where betting and odds discussions are active.
Coordinate with influencers to produce creative and brand-aligned content.
Monitor social media trends to ensure content is relevant and engaging.
Adjust strategies based on data insights for optimal engagement and ROI.
Actively engage with the audience on social media platforms, fostering a community around the brand.
Build and manage Betika's presence on WhatsApp communities and Telegram groups, fostering active and engaged communities.
Work closely with the marketing team to ensure cohesive and integrated marketing campaigns.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Proven experience in digital marketing, with a strong focus on video content and influencer engagement.
Skilled in creating short-form video content and editing, with an eye for engaging and innovative content
Experience in managing influencer relationships and understanding influencer marketing dynamics.
Excellent communication and interpersonal skills, with the ability to engage effectively with online audiences.
Creative, trend-savvy, and able to manage multiple projects in a fast-paced environment.
Ready for the Challenge? Please email recruitment.int@betika.com , and copy mohammad.yahfoufi@betika.com , attaching your CV and indicating why you are the right fit for the role. Please use Digital Marketing Coordinator as the subject.
