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Digital Campaign Execution

• Support the implementation of digital and media strategies as defined by the Digital & Media Manager. Execute paid, owned, and earned media campaigns across digital platforms.
• Coordinate campaign timelines, creative assets, and approvals.
• Ensure campaigns go live on schedule and align with brand guidelines.
• Oversee the creation, launch, and management of digital marketing campaigns, ensuring they are delivered on time and within budget.
• Monitor ongoing campaigns to assess performance, making necessary adjustments to optimize results. Implement A/B testing and other techniques to improve campaign performance.
• Manage budgets across digital channels and ensure that campaigns deliver the best possible ROI. Ensure proper tracking and reporting of all campaigns and performance metrics.

Media Monitoring and Optimization

• Track daily and weekly performance of digital campaigns.
• Monitor KPIs including reach, engagement, impressions, CTR, conversions, and ROI. Work with agencies to optimize campaigns based on performance insights.
• Identify underperforming content and recommend improvements.

Content and Platform Management

• Oversee publishing of content across social media, website, and other digital platforms.
• Ensure content consistency, accuracy, and compliance with brand tone and guidelines.
• Monitor online conversations and community engagement across platforms.
• Support influencer coordination and content deployment.

Analytics and Reporting

• Develop and present detailed reports on campaign performance, with actionable insights and recommendations for optimization.
• Analyse key digital marketing KPIs such as traffic, conversion rates, cost-per-acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).
• Regularly track industry trends and competitors’ digital strategies, identifying opportunities for innovation or improvement.
• Utilize digital tools (Google Analytics, social media insights, email marketing platforms, etc.) to gather data and inform decisions.
• Report on overall digital performance to senior management, ensuring that all digital marketing efforts contribute to the company’s broader business goals

Stakeholder and Agency Coordination

• Liaise with agencies and partners to ensure timely delivery of assets and reports.
• Coordinate cross-functional teams to ensure integrated campaign execution.
• Support vendor management and ensure adherence to agreed deliverables.

Financial Management

• Track digital media spend and campaign costs.
• Ensure activities are executed within approved budgets.
• Support invoice verification and budget reconciliation processes.

Risk Management

• Monitor digital platforms for reputational risks and emerging issues.
• Escalate potential brand risks or negative trends promptly.
• Ensure compliance with platform rules, advertising policies, and data privacy standards.
• Support crisis communication efforts in digital environments.

Quality Management

• Ensure all digital and media activities comply with the company’s Quality Management System (QMS), ISO standards, and internal procedures.
• Maintain proper documentation of media plans, approvals, campaign reports, and performance records.
• Ensure accuracy and quality control of all published digital content.
• Support internal and external audits related to digital and media processes.

Compliance

• Ensure regulatory compliance in execution of duties in the country.
• Ensure Adherence to Movit Group and In Country Policies and Procedures.
• Minimum Qualification Requirements: