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Digital, PR and Creative job at Fireworks Advertising (U) Limited | Apply Now

Are you looking for Public Relations Jobs in Uganda 2024? If yes, then you might be interested in Digital, PR and Creative job at Fireworks Advertising (U) Limited

Kampala, Uganda

Full-time

Deadline: 

June 28, 2024 at 2:00:00 PM

About the Organisation

As our advertising and PR consultant, fireworks Advertising have been offering us great strategic support on strategy and advertising services, advertising concept development and design,

Earn $ 2.5

Job Title

Digital, PR and Creative job at Fireworks Advertising (U) Limited

Job Description

An effective Digital PR and Creative Manager blends creative skills with strategic thinking and a strong understanding of digital platforms to enhance brand visibility, engage audiences, and drive results.

Duties and Responsibilities

Strategic Planning:

  • Develop and implement comprehensive digital PR and creative strategies.

  • Align strategies with the overall brand and marketing objectives.

  • Conduct market research and audience analysis to inform strategies.


Content Creation and Management:

  • Create compelling digital content (articles, videos, infographics, social media posts).

  • Oversee the development and production of creative assets.

  • Manage content calendars and ensure timely publication.


Social Media Management:

  • Develop and execute social media campaigns.

  • Monitor and manage social media channels.

  • Engage with followers and respond to comments and messages.


Public Relations:

  • Build and maintain relationships with media outlets and influencers.

  • Draft and distribute press releases and media kits.

  • Organize and manage press conferences and media events.


SEO and Online Presence:

  • Optimize content for search engines (SEO).

  • Manage and update the company’s website and blog.

  • Track and improve online presence and brand visibility.


Campaign Management:

  • Plan and execute digital advertising campaigns (PPC, display ads, social ads).

  • Monitor and analyze campaign performance.

  • Adjust strategies based on analytics and performance data.


Analytics and Reporting:

  • Use analytics tools to measure and report on digital PR and creative efforts.

  • Provide insights and recommendations based on data analysis.

  • Prepare regular reports for senior management and stakeholders.


Collaboration and Coordination:

  • Work closely with marketing, sales, and product teams.

  • Coordinate with external agencies and vendors.

  • Ensure consistent messaging and branding across all digital platforms.


Crisis Management:

  • Develop and implement crisis communication plans.

  • Manage and respond to digital PR crises and issues.

  • Maintain a positive brand image during crises.


Innovation and Trend Monitoring:

  • Stay updated on industry trends and digital innovations.

  • Experiment with new tools, platforms, and techniques.

  • Implement best practices and innovative solutions.

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Qualifications and Competencies

Education and Certification:

  • Bachelor’s degree in public relations, communications, marketing, or a related field.

  • Professional certifications in digital marketing, PR, or related areas (e.g., Google Analytics, HubSpot Certification).


Experience:

  • Proven experience in digital marketing, PR, or a creative role.

  • Experience managing social media platforms and digital campaigns.

  • Demonstrated success in creating and executing PR strategies.


Skills:

  • Strong writing, editing, and storytelling skills.

  • Proficiency in digital marketing tools and platforms (Google Analytics, SEO tools, social media management tools).

  • Graphic design skills and familiarity with design software (Adobe Creative Suite) is a plus.

  • Excellent communication and interpersonal skills.

  • Analytical and data-driven mindset.


Attributes:

  • Creativity and innovation in content creation and campaign development.

  • Strong organizational and project management abilities.

  • Ability to work under pressure and manage multiple projects simultaneously.

  • Adaptability to rapidly changing digital landscapes.


Knowledge:

  • In-depth understanding of digital marketing, PR, and social media best practices.

  • Familiarity with SEO, SEM, and PPC advertising.

  • Knowledge of web design and development basics is a plus.

  • Awareness of the latest digital trends and emerging technologies.

Enroll for CPA Uganda Course

How to Apply

Send forth your application to jobs@fireworks-advertising.com

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