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Funnel-Driven Content Creation

• Design creative assets aligned to all stages of the customer funnel:
• Awareness: Brand storytelling, thought leadership visuals, explainer content
• Consideration: Product features, value propositions, educational content
• Conversion: Call-to-action creatives, campaign visuals, promotional content
• Retention & Advocacy: Customer success stories, updates, community content
• Collaborate with Marketing and Product teams to align visuals with campaign objectives and KPIs.

Graphic Design & Brand Consistency

• Design high-quality graphics for:
• Social media (Instagram, X, LinkedIn, Facebook, TikTok, YouTube)
• Digital ads and campaign assets
• Website and landing pages
• Email marketing and internal communications
• Ensure strict adherence to FutureLink’s brand guidelines and visual identity.
• Continuously evolve the brand’s visual language while maintaining consistency.

Video Editing & Motion Content

• Edit short-form and long-form videos optimized for different platforms.
• Create motion graphics, animated explainers, reels, and short videos for social and digital campaigns.
• Translate complex fintech concepts into simple, engaging visual stories.

Animation & Visual Storytelling

• Develop basic to intermediate animations to support:
• Product explainers
• Feature launches
• Educational and onboarding content
• Work closely with product and customer teams to ensure accuracy and clarity.

Content Planning & Collaboration

• Work with the Marketing team to plan monthly and quarterly content calendars.
• Interpret briefs and translate marketing strategies into compelling visual executions.
• Participate in campaign ideation, brainstorming, and post-campaign reviews.

Performance Awareness & Optimization

• Design content informed by performance data (engagement, reach, conversions).
• Adapt creative approaches based on platform analytics and audience behavior.
• Continuously test and improve creative formats to maximize impact.

Key Deliverables

• Weekly and monthly social media creative assets
• Campaign-specific graphic, video, and animation content
• Brand-consistent design templates
• Visual assets supporting product launches and partnerships