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About the Organisation
Area Sales Manager job at Coca-Cola Beverages Africa | Apply Now
Kampala, Uganda
Coca-Cola Beverages Africa (CCBA), established in 2016 through the merger of SABMiller's and Gutsche Family Investments' African bottling operations with The Coca-Cola Company, is the continent's largest Coca-Cola bottler and the eighth largest globally by revenue. Serving 12 countries—including South Africa, Kenya, Ethiopia, Mozambique, Tanzania, Uganda, Namibia, Ghana, Mayotte, the Comoros, Botswana, Zambia, Eswatini, Malawi, and Lesotho—CCBA accounts for approximately 40% of all Coca-Cola volumes sold in Africa.
Employing over 18,000 people across more than 42 bottling plants, the company offers a diverse range of beverage brands, including sparkling soft drinks, juices, energy drinks, and water, tailored to local tastes and preferences. CCBA's mission is to refresh Africa every day and make the continent a better place for all, guided by core values of integrity, accountability, passion, and collaboration.
The company actively engages in corporate social responsibility initiatives focused on environmental sustainability, community development, and promoting healthy living. For more information, visit their official website at www.ccbagroup.com.
Are you looking for Marketing and Sales jobs in Uganda 2025 today? then you might be interested in Area Sales Manager job at Coca-Cola Beverages Africa
Full Time
Job Title
Area Sales Manager job at Coca-Cola Beverages Africa
Coca-Cola Beverages Africa
Job Description
Job Title: Area Sales Manager
Organisation: Coca-Cola Beverages Africa
Duty Station: Kampala, Uganda
Job Summary: Coca-Cola Beverages Africa /CCBA is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. Coca-Cola Beverages Uganda /CCBU is a subsidiary of CCBA, and we are currently seeking to recruit an Area Sales Manager.
Asan Area Sales Manager, you will report directly to the Regional Sales Manager.
Key Purpose Statement
To deliver volume and revenue growth across all channels within the assigned area, expand the customer base, and ensure brilliant execution of sales strategies through effective leadership of sales team and trade partners.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
All suitably qualified and interested applicants should apply online at the APPLY Button below.
Deadline: 11th December 2025
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How to Apply
Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share.
Achieve volume growth, net sales revenue growth, and increased penetration of key packs across territories.
Build a high-performing, motivated, frontline sales team by providing coaching and training.
Maintain high levels of customer satisfaction through effective communication and service delivery.
Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels.
Leading Sales and Market share growth in a particular geographic area or channel.
Monitor the sales team’s performance, motivating members to meet or exceed sales targets.
Ensures a perfect execution to standards with rigor for execution in every outlet according to picture of success.
Builds every individual in the team to be able to achieve sales and growth targets, perfect execution and excellent customer relationships.
Manage, train, and provide overall guidance to the sales team within your assigned territory.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Minimum requirement: Bachelor’s degree in Business Administration, Marketing or any relevant discipline.
Added advantage: Post graduate qualification.
Experience.
Minimum requirement: Minimum 5 years front-line sales experience within a FMCG environment.
Strong understanding of FMCG sales practices, RTM principles, and market execution standards
Team management experience will be an added advantage.
General
Coaching and mentoring of team members, providing opportunities for growth and development.
Strong understanding of FMCG sales practices, RTM principles, and market execution standards.
Resolving disputes equitably, finding common ground in challenging situations.
Engaging with a wide range of people and builds effective relationships within and outside the organization.
Building lasting relationships with customers and meets their expectations.
Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy.
Demonstrates determination to achieve goals despite setbacks, constantly pushing for results.
Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed.
