Top CV Mistakes to Avoid: HR Expert Reveals the One Phrase That Can Cost You the Job
- Afri Careers
- Jun 26
- 2 min read
Updated: Aug 2
Crafting the perfect CV is more than listing your experiences—it's about speaking the language of your potential employer. According to Tracey Beveridge, HR Director at Personnel Checks, a poorly structured CV or one that lacks strategy can prevent talented candidates from even being considered.
Why Most CVs Fail Before Reaching the Hiring Manager
Most job seekers assume their CV lands straight in the hands of decision-makers. In reality, it must first pass through three key filters:
Applicant Tracking Systems (ATS)
Recruiter review
HR team evaluation
Each stage has its own requirements—and if your CV isn’t properly optimized, it may never even reach a human eye.
The Most Common CV Mistake: Ignoring Keywords
Tracey highlights the biggest pitfall in CV writing: failing to use the right keywords.
Many companies rely on ATS software to scan CVs for keywords and phrases lifted directly from job descriptions. If your CV doesn’t reflect the language used in the ad, it may be rejected before a person ever reads it.
“Tailoring your CV to the job description isn't just a suggestion—it's essential,” Tracey explains. “Include the exact skills, certifications, and responsibilities mentioned in the role to increase your chances of moving forward.”
Pro Tip: If applying for multiple roles, analyze several job ads in your field to identify frequently used phrases and naturally incorporate them into your CV.
It's Not About You—It's About the Employer
While it might seem natural to talk about your goals and preferences, Tracey says that’s a red flag for recruiters.
“Recruiters aren’t interested in what you want—they’re looking for the right match for their client,” she says.
Avoid using generic statements like “hard-working team player.” Instead, kick off with a powerful, specific opening line that showcases your value:
“Certified ACCA Accountant with 5+ years’ experience in financial reporting and compliance.”
“Senior IT Project Manager with full lifecycle project delivery across multiple sectors.”
This approach immediately shows employers what you bring to the table.
Make It Easy to Read—and Relevant
Even the most impressive CV can fail if it's difficult to read or too text-heavy. Recruiters often review applications quickly—sometimes on the go or via mobile.
Use simple fonts
Stick to a clean layout
Highlight key achievements and certifications
Avoid unnecessary personal information like marital status or hobbies—unless directly relevant
“Your CV should include only what matters to the employer. Think: employability, impact, and relevance,” says Tracey.
Ensure your contact information appears clearly at the top of every page—many applicants forget this essential detail.
Keep It Concise, Tailored, and Powerful
A common myth is that longer CVs are more impressive. In reality, a maximum of two pages is ideal. Use this space to align your experience and qualifications with what the role specifically requires.
“A CV should market your value, not tell your entire life story. Leave the deeper discussion for the interview,” Tracey advises.
Final Checklist for a Standout CV:
Tailored keywords from the job description
Clear, concise structure
Strong opening statement focused on value
Key certifications and achievements
Relevant contact details
Maximum 2 pages
Your CV is your first impression—don’t let it fall flat. By avoiding common mistakes and strategically tailoring your CV to each role, you significantly increase your chances of getting noticed, getting interviews, and getting hired.
Thank you for the wonderful lessons.