The Importance of a Cover Letter: Why It Matters and How To Write One That Gets You Hired
- Afri Careers
- Nov 6
- 3 min read
Understanding the importance of a cover letter can make all the difference between landing an interview or getting overlooked. Even though some employers list it as “optional,” a well-written cover letter remains one of the strongest tools you can use to make a lasting first impression.
In this guide, we’ll break down why a cover letter is important, what employers look for, and how to write one that showcases your personality, experience, and professionalism.
A cover letter is a one-page document that introduces you to potential employers and highlights your most relevant qualifications, experiences, and motivations for applying.
Unlike a resume that lists your work history, a cover letter tells your story — it gives context, personality, and passion to your application. It’s your chance to say, “Here’s who I am, and here’s why I’d be a great fit for this role.”
A strong cover letter can instantly set you apart from other applicants and increase your chances of getting that interview call.
Why the Importance of a Cover Letter Can’t Be Overlooked
Even in the digital age, the importance of a cover letter remains powerful. It’s not just an extra page — it’s your voice, your story, and your professional personality wrapped in one. Here’s why it matters:
1. It Tells Your Story
Your cover letter gives you the space to explain your career journey, transitions, or goals. Maybe you’re changing industries, re-entering the workforce, or applying for your first professional role — your cover letter helps you control that narrative.
It’s a chance to define your personal brand, highlight your values, and connect emotionally with the hiring manager. That human touch is often what turns an applicant into an interviewee.
2. It Builds a Relationship With the Employer
One of the key benefits of a cover letter is how it humanizes your application. While your resume lists achievements, your cover letter shows your enthusiasm and personality.
Talk about accomplishments that matter most to you, describe how they shaped your work ethic, and connect them to the company’s goals. Even if you’re new to the field, highlight transferable skills — like communication, teamwork, or problem-solving — to show you can still bring value.
3. It Explains Referrals or Connections
If someone referred you to the job, your cover letter is the best place to mention it. You can explain how you know the person, what they told you about the company, and how their insights motivated you to apply.
This not only makes your application more personal but also establishes trust and credibility right from the start.
When To Include a Cover Letter
Not sure when to send one? Here are the main scenarios where the importance of a cover letter really shows:
When the job listing requires one
When it’s optional (always include it anyway — it gives you an edge)
When you know the hiring manager’s name
When you were referred by someone within the company
Even if it’s not mandatory, sending a cover letter shows effort, initiative, and genuine interest — all qualities employers love.
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Top Tips To Write a Winning Cover Letter
Follow these expert tips to make your cover letter professional, persuasive, and easy to read.
1. Read the Job Description Carefully
Pay attention to the skills, qualifications, and duties listed. Use keywords from the job description throughout your cover letter — this shows you understand the company’s needs and helps your application pass through applicant tracking systems (ATS).
2. Customize Every Application
Don’t send a generic cover letter. Tailor each one to the specific company and position. Mention the organization by name, explain why you admire it, and show how your experience aligns with their goals.
Personalization is what makes your cover letter stand out.
3. Keep It Short and Easy To Read
Hiring managers skim quickly, so make your letter clean, concise, and error-free. Use short paragraphs and include measurable results (like “increased sales by 25%” or “managed a team of 10”).
Avoid bright colors or fancy fonts — professionalism and readability are key.
4. Check Your Online Presence
Remember, your cover letter may lead employers to look you up online. Clean up your social media, update your LinkedIn profile, and ensure your digital image reflects professionalism. If your role involves marketing or public engagement, you can even add your social media links.
Your cover letter is your personal handshake before the interview. It shows that you’re serious, prepared, and ready to contribute to the company’s success.
Even if a cover letter isn’t required, send one anyway — because the importance of a cover letter lies in its power to tell your story, display your personality, and make employers remember your name.
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