Social Media Officer job at Women for Women International | Apply Now

Key Responsibilities

Engagement

• Draft, create, and schedule relevant social media copy, images, videos or digital graphics

• Develop and maintain a social media calendar that is aligned with Marketing, Fundraising, and Editorial calendars in close collaboration with the Brand and Integrated Communications Manager and WfWI’s UK and Germany social media teams.

• Create video content for Reels and TikTok and visual content for various social media platforms, including, but not limited to, Instagram, Facebook, and Twitter, with excellent judgment, instincts, and a sharp feel for the social media landscape. Content to produce includes video, a plethora of photography, gifs, short clips, streaming stories, etc.

• Develop ideas for our social platforms, posts, and campaigns while keeping abreast of external trends, global cause awareness days and international developments, as well as competitor outputs

• Source and create timely social media content to educate various audiences about key campaigns such as International Women’s Day, World Refugee and in support of Advocacy goals.

• Conceptualize new ways to engage our audiences, ambassadors, and influencer network

• Develop compelling and topical content that delivers engagement for global campaigns and educates audiences and potential new donors on key campaign goals 

• Monitor audience interactions and engage with users across our social platforms 

• Assist with monitoring the news cycle and identifying trending topics in the media and online

• Track, measure, and compare social media performance metrics in monthly reports 

• Support media relations, influencer outreach and content creation for external events as needed 

• Perform other duties as assigned, like engaging with celebrities, our Champions and Ambassadors during Global Campaigns, helping to identify and manage relationships with brands for cause marketing activations, etc

 Delivery

• Ensure WfWI’s brand voice is consistent across platforms 

• Distill complex concepts and language into content that is easily understood 

• Stay up to date on nonprofit and/or social media trends to support content development

• Stay current on trending news, especially related to international development, humanitarian aid, human rights, communications best practices, and digital technologies

• Manage and complete work on time to align with social media calendar goals and deadlines  

• Meeting deadlines and following content requirements in terms of style and project specifications

All our staff are required to adhere to WfWI’s Code of Conduct and Safeguarding policies and to our organizational values: Empowerment, Integrity, Respect, and Resilience.