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Shopper Marketer job at Uganda Breweries | Apply Now
Kampala, Uganda
Full-time
Are you looking for Marketing and Sales Jobs in Uganda 2024? If yes, then you might be interested in Shopper Marketer job at Uganda Breweries Limited
Uganda Breweries Limited (UBL) is a leading beverage manufacturer in Uganda, renowned for producing high-quality alcoholic and non-alcoholic drinks. With a mission to refresh the world and uplift the lives of those who touch the company, UBL strives to be a pioneer in delivering superior beverages that meet the needs of its customers while contributing positively to the economy. As a subsidiary of the global beverage giant Diageo, UBL enjoys a strong reputation for excellence, quality, and innovation in the industry. The company’s work culture promotes diversity, inclusivity, and collaboration, offering employees opportunities to grow within a dynamic, people-centered environment.
UBL provides an array of job opportunities across its production, marketing, and corporate functions, with a commitment to flexible work arrangements and employee well-being. Founded in 1946, UBL has evolved from a small brewery to a dominant force in Uganda’s beverage market, leveraging innovation to enhance its product offerings, such as introducing new brews and packaging solutions. The company operates on a robust business model that includes a diverse portfolio of popular brands, including Bell Lager, Nile Special, and Guinness Uganda. UBL’s reach extends across Uganda and into various export markets, solidifying its position as a leading beverage producer.
The company’s core values of integrity, respect, and excellence drive its operations and ensure the highest standards of corporate responsibility. Through its corporate social responsibility (CSR) initiatives, UBL supports several social causes, including environmental sustainability, youth empowerment, and health initiatives. For more details, visit their website at www.ugandabreweries.com.
Shopper Marketer job at Uganda Breweries Limited
Uganda Breweries Limited
This role is responsible for the creation of all the must-have and focus Brand Shopper Marketing growth drivers across a brand/Category to deliver the most efficient and effective Industry leading Shopper Marketing Growth Drivers.
The growth drivers developed must grow our share, but also drive equity and penetration growth. The role requires the individual to transform our growth drivers to be ‘channel’ ready.
There is a requirement in this role to develop growth drivers that deliver against all aspects of the ‘path to purchase’ and not just at the ‘Moment of choice’
Working very closely with brand team, and starting with strong insights, this role leads the creation of high quality and scalable single brand Shopper Marketing growth drivers for execution. The creation is for all Trademark brands including innovations
Delivers Inspiration and Toolkits that are ‘Channel Ready’ across countries for Execution
Working with, and managing Agencies to set very high standards and deliver the very latest and best Shopper Marketing work in the industry
Deliver tools that conform to the Physical Availability principles, covering the full Path to Purchase, and in accordance with the M&E learnings
This role will also control the flexible resourcing work plan across all Shopper Marketing and Category Asset Creation teams. As part of this, the role will take budgetary responsibility for ‘creation’, and the selection of appropriate agencies and the agency model we use
Budget Responsible:
The activation money spent on Shopper Marketing/BTL execution for a Brand/Category.
Top functional capabilities for this role:
Strong Consumer Marketing Experience/skills, and a clear understanding of the Commercial requirements for brilliant execution
Stakeholder management and influencing at all levels, across Marketing & Sales teams and Finance to align on consistent plans executed brilliantly at scale.
Top 3 leadership capabilities for this role:
Consistently Delivering Great Performance through others - ensure join up between the Shopper Team and the Brand Team, and in particular the Category team who will sign off the ‘Channel Readiness’.
Creating the Conditions for people to Succeed – provide context & insight for the team to act on, and for the Countries to execute brilliantly against.
Creating Possibilities – ability to make sure our Shopper Marketing is Industry leading – a benchmark for others. Ability to look beyond the traditional ‘Shopper Marketing’ and understand and develop the tools to win along the Path to Purchase.
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SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Insight generation
Brilliant execution skills
Consumer and Shopper Marketing skills
Fantastic stakeholder management skills
Wide-ranging influencing skills
Managing a brand P&L
A strong profile within senior circles in the business
APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.
