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Principal Accountabilities:

During the program, the Graduate Trainee will be assigned responsibilities across various functional areas, gaining exposure

to a broad range of commercial and operational activities. These may include, but are not limited to, the following:

Sales

• Learn and apply sales techniques, including value selling, negotiation, closing, and objection handling.
• Learn brand positioning and product knowledge across all CFAO Mobility brands.
• Participate in prospecting, lead qualification, and customer engagement across B2B, B2C, NGO/UN, and Government segments.
• Support Sales Consultants in preparing quotations, tenders, and RFQ submissions within agreed SLAs.
• Assist with showroom operations, demo/test drive coordination, and CRM data accuracy.

Marketing

• Participate in campaign planning, execution, and post‑campaign reporting.
• Support events and experiential marketing activities, including customer activations, product launches, and brand showcases.
• Assist with the development of marketing content, social media coordination, and campaign performance tracking.
• Conduct market and competitor analysis to support data-driven marketing decisions.

After-sales

• Learn the fundamentals of after-sales operations, including service bookings, customer follow-ups, and workshop coordination.
• Observe key workshop processes to understand how technical service, parts availability, and product knowledge contribute to brand loyalty.
• Collaborate with technical teams to understand OEM standards and how after-sales supports overall customer retention.

Automotive Logistics

Gain understanding of key automotive supply-chain processes, including:

• Vehicle clearance and registration
• Pre-delivery inspections aligned to OEM standards
• Order-to-delivery coordination with sales and after-sales teams

Learning & Professional Development

• Participate fully in all structured learning programmes, including online courses, in‑person workshops, and rotational assessments.
• Apply learning to real business scenarios and demonstrate continuous personal and professional growth.
• Contribute to team assignments, presentations, and improvement projects across departments.

Key Challenges:

1. Balancing steep learning demands while adapting quickly to fast-paced automotive operations.
2. Maintaining a high level of professionalism when dealing with diverse customer profiles.
3. Applying both analytical and creative thinking to support marketing and sales initiatives.
4. Navigating multiple rotations while consistently meeting learning objectives and deliverables.