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Brand Development & Visual Identity

• Maintain and evolve the visual identity of our brands, ensuring all marketing materials—from logos to presentation slides—meet a high-end, professional standard.
• Design and produce “beautified” marketing collateral, including brochures, infographics, and executive briefings for board-level presentations.
• Transform traditional educational concepts into modern, “WeWork-style” visual narratives that appeal to forward-thinking business owners.

Digital Marketing & Content Creation

• Manage our social media presence (LinkedIn, Facebook, WhatsApp Business), creating engaging content that highlights our “hands-on” approach to business education.
• Draft and schedule recruitment ads and promotional posts for programs like the Data Masterclass and Business Mastery Program.
• Monitor digital engagement metrics and adjust campaigns to improve lead generation for the sales team.

Campaign Management & Lead Generation

• Plan and execute end-to-end marketing campaigns to drive enrollment for upcoming intakes and workshops.
• Coordinate “on-the-ground” marketing activations in key business hubs to support the Direct Sales team.
• Write compelling copy for email newsletters, website updates, and press releases.

Market Research & Strategy

• Conduct market research to understand the needs of Ugandan “builders, operators, and owners.”
• Monitor competitor offerings (other business schools and MFIs) to ensure our pricing and value propositions remain competitive.
• Assist in organizing corporate events, masterclasses, and networking sessions.