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Marketing Executive job at Zanzibar Serena Hotel | Apply Now
Zanzibar, Tanzania
Full Time
Are you looking for Marketing and Sales jobs in Tanzania 2025 today? then you might be interested in Marketing Executive job at Zanzibar Serena Hotel
About the Organisation
Tourism Promotion Services (TPS), Serena Hotels, operates a collection of 22 up-market hotels, safari lodges, camps, and resorts across seven countries in Eastern Africa, including Kenya, Tanzania, Zanzibar, Mozambique, Uganda, Rwanda, and DR Congo. The company is recognized for its exceptional service standards, prime locations, and commitment to staff development.
Job Title
Marketing Executive job at Zanzibar Serena Hotel
Zanzibar Serena Hotel
Job Description
The Marketing Executive will:
Assist in running day-to-day marketing activities and brand management.
Develop and execute B2B and B2C marketing strategies.
Coordinate with creative agencies and ensure brand guidelines compliance.
Manage relationships with B2B clients and partners.
Monitor competition and industry trends to identify opportunities.
Assist in creating promotional materials and press kits.
Activate and manage digital marketing campaigns on social media platforms.
Coordinate logistics for media shoots, influencer marketing, and advertising.
Develop monthly reports on campaign performance and KPIs.
Ensure crisis communication protocols are followed and reported timely.
Oversee brand collateral, signage, and photography/video content management.
Maintain a local media database and track press coverage.
Ensure marketing activities align with budget allocations for major events and promotions.
Oversee branding and membership growth of Prestige through cross-selling initiatives.
Duties, Roles and Responsibilities
Plan and implement B2B and B2C marketing campaigns.
Establish and maintain strong partnerships with clients and agencies.
Ensure brand compliance across marketing materials and internal communications.
Monitor and report on campaign effectiveness and industry trends.
Oversee digital marketing, PR, and social media activities.
Develop promotional content and press kits.
Support event planning and execution.
Maintain up-to-date marketing databases and reports.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications, Education and Competencies
Bachelor’s degree in Marketing, Journalism, or Communications.
2-3 years of experience in marketing, preferably in an advertising agency.
Strong project management and multitasking skills.
Excellent written, oral, and presentation skills.
Passionate, creative self-starter with strong collaboration skills.
Experience in hospitality marketing is an added advantage but not mandatory.
How to Apply
ONLINE APPLICATION ONLY!
Interested candidates must submit their applications online. Please send your CV, cover letter, and academic documents to hr.zanzibar@serenahotels.com
