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Full-time
Head of Sales (1) Job at M-Forte
M-Forte
Job Description
We are seeking a dynamic and experienced Head of Sales to lead the growth and expansion of our business within the transport and heavy equipment sector. This role requires a strategic and commercially astute leader with a strong understanding of equipment-based sales, distribution networks, and large-scale customer engagement.
The successful candidate will be responsible for driving revenue growth, expanding market presence, strengthening distribution channels, and building a high-performance sales function. This role demands both strategic oversight and hands-on leadership in a competitive and operationally intensive environment.
Duties, Roles and Responsibilities
Strategic Sales Leadership
- Develop and execute a comprehensive sales strategy aligned to business growth objectives
- Drive revenue generation across product lines including transport solutions and heavy/earth-moving equipment
- Set and monitor sales targets, KPIs, and performance metrics
- Analyze market trends, infrastructure developments, and competitor activity to inform strategy
- Identify new market opportunities across sectors such as construction, logistics, mining, and agriculture
Team Leadership and Development
- Build, lead, and manage a high-performing sales team
- Establish a strong performance culture with clear accountability and targets
- Provide coaching, mentorship, and continuous capability development
- Strengthen field sales execution and regional coverage
Channel & Distribution Management
- Develop and manage a robust dealer, distributor, and partner network
- Strengthen channel performance through training, support, and structured engagement
- Design and implement incentive programs to drive channel productivity
- Ensure consistency in customer experience and brand representation across channels
Key Account & Customer Management
- Build and maintain strong relationships with key clients, including corporates, contractors, fleet owners, and institutional buyers
- Lead negotiations for high-value and bulk transactions
- Ensure strong after-sales engagement and customer retention strategies
- Support product demonstrations, site visits, and client engagement initiatives
Sales Operations & Performance Management
- Oversee sales forecasting, budgeting, and reporting
- Monitor pipeline health, conversion rates, and overall sales performance
- Drive effective use of CRM systems and data for decision-making
- Collaborate with operations, logistics, and finance to ensure product availability and efficient delivery
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
Interested candidates should submit their resume and a cover letter outlining their relevant experience and approach to leading sales in a competitive, equipment-driven market in Uganda. Applications can be sent to applications@m-forte.co.ug by 24th April 2026.
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