Share this Job
Head of Marketing job at MultiChoice Group | Apply Now
Are you looking for Marketing and Sales Jobs 2024 today?, then you might be interested in Head of Marketing job at MultiChoice Group
Kampala, Uganda
Full Time
About the Organisation
MultiChoice Uganda is a subsidiary of the MultiChoice Group, a leading entertainment company in Africa. The company is renowned for providing a wide array of entertainment options, including satellite television, digital terrestrial television, and streaming services. MultiChoice operates popular brands such as DStv and GOtv, offering a rich variety of content from sports and movies to news and children's programming.
Since its inception, MultiChoice Uganda has been committed to bringing the best in entertainment to Ugandan households. The company's mission is to enrich lives through creative storytelling, technological innovation, and exceptional customer service. MultiChoice's investment in local content has also helped nurture the Ugandan film and television industry, creating numerous opportunities for local talent.
Job Title
Head of Marketing job at MultiChoice Group
MultiChoice Group
Job Description
To define the marketing strategy for Uganda and guide the implementation thereof. Develop and manage all aspects of the marketing function. To support in the overall brand portfolio positioning and architecture.
Duties and Responsibilities
Strategy Formulation & Execution
Implement Marketing Strategy for Uganda
Formulates, develop and implement creative, advertising, media and promotional campaigns for channels
Develop and drive a content marketing strategy and roadmap; determining key priorities and investments based on marketing leading practice
Formulate and implement on-air marketing strategy for channels
Ensure successful execution of Marketing strategies for the Ugandan operations
Operational Delivery
Work with designated sales reps, channel partners and agents and assist them on a daily basis to meet their assigned quotas.
Develop and manage creative marketing initiatives in support of organisation's range of activities.
Ensure that brand awareness levels remain in the top 5 brands in Uganda
Develop customers consideration of brand and customers desire to transact to be close to brand awareness
Develop brand visibility across all customer touch points with the brand
Introduce key marketing policies and processes in order to optimise Subscribers’ engagement
Align the organisation internally around marketing, brand, and customer objectives
Guide and direct the develop and execution of through-the-line marketing communications across all touchpoints
Manage advertising agency and marketing consultants
Guide and direct the design, development, and deployment of campaigns to specific markets. Weekly, monthly and quarterly report on the performance of campaigns in Uganda
Monitor and report on all regional marketing campaigns and initiatives in order to ensure that these are designed, developed and launched within the given time-frame
Ensure consistent brand messaging across the organisation to optimize ROI and brand health
Together with sales identify new markets for potential growth and understand potential growth estimates and growth drivers for those territories
Drive customised marketing based on knowledge gathered and assist sales in driving customised sales drives in those territories
Manages regional/territorial and consumer-centric marketing initiatives, visibility programmes and similar projects.
Assists in preparing background sales call information and research, proposals/contracts, summaries of sales activities and call follow-up.
Benchmarking
Constantly scan the markets in order to identify, share and embed leading practices within MultiChoice, helping to build a world class marketing organisation and maintain market relevance
Identify key segments to target, including rationale / strategic objectives, and use customer insights to perform cluster analysis; classifying customers into segments based on spending, behavior, needs and attitudes
Marketing Budget Management
Manage annual budget and forecast exercises
Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency.
People Management
Manage team members to ensure effective delivery of business unit objectives.
Develop a high performing team by embedding formal performance development and informal coaching. Encourage frequent knowledge sharing between team members.
Determine and analyses development needs for the team and ensure that identified training requirements are budgeted for and executed.
Interview and recruit new members of the team, including determining appropriate compensation levels with input from HR
Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met.
Review and update the department’s organisation structure and role description on at least an annual basis to ensure that they are fit for purpose and contain all the accountabilities of each team member.
Approve leave requests for team members and create leave plan to ensure adequate coverage.
When required, initiate disciplinary processes for team members calling on support from HR when required.
Resolve grievances raised by team members and escalate only if required.
Address poor performance of any team member through the formal Performance Improvement programme and ensure that continued poor performance is appropriately dealt with.
Motivate team members and ensure that their efforts are recognised
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications and Competencies
Bachelor’s Degree
MBA will be an added advantage
Experience
A minimum of 10 years in a commerce, business administration or sales and marketing leadership role
A minimum of 10 years of marketing experience,
10+ years of senior management experience
Detailed commercial and financial acumen, balanced with creative flair
How to Apply
APPLICATIONS FOR THIS POSITION MUST BE ONLINE
Click the "Apply Button" Below to submit your Application