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Provide strategic leadership and direction for all business functions

Oversee sales, operations, human resources, and administration to ensure alignment with organizational goals

Monitor financial performance and ensure value for money in all expenditures

Develop and implement policies and procedures to enhance operational efficiency

Foster a performance-driven culture and manage team KPIs

Identify and pursue growth opportunities, including new markets and partnerships

Ensure compliance with legal, statutory, and industry regulations

Report to the Board/owners on company performance, challenges, and opportunities