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About the Organisation
bp is a global leader in energy, delivering innovative and sustainable solutions for over a century. With operations spanning exploration, production, refining, and marketing, bp is one of the few companies capable of offering integrated energy solutions worldwide. The company is committed to becoming a net zero business by 2050 or sooner and places a strong emphasis on inclusion, diversity, and personal development.
Direct Channel Marketing Manager job at bp (British Petroleum) | Apply Now
Johannesburg, South Africa
Are you looking for Marketing and Sales jobs in South Africa 2025 today? then you might be interested in Direct Channel Marketing Manager job at bp (British Petroleum)
Full Time
Deadline:
31 Jul 2025
Job Title
Direct Channel Marketing Manager job at bp (British Petroleum)
bp (British Petroleum)
Job Description
The Direct Channel Marketing Manager will collaborate closely with the Southern Africa Marketing Manager to design and implement marketing initiatives targeting OEM, Fleet, Franchise Workshops, and Industrial sectors. The role entails managing the product portfolio, leading marketing campaigns, overseeing ASP budgets, and ensuring strategic alignment across departments. It also includes gathering market insights, mentoring channel partners, and ensuring customer-aligned activations. The candidate will also connect with regional and global marketing teams to maintain a competitive and customer-focused market approach.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
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How to Apply
Lead the OEM, Fleet, Franchise Workshop, and Industrial product portfolio to meet South African market needs.
Identify portfolio gaps, launch new products, and drive portfolio simplification.
Develop and implement annual marketing plans to meet volume and revenue targets.
Manage and monitor the ASP budget, including ROI evaluations.
Coordinate with marketing agencies for campaign execution.
Gather market insights to shape tactical marketing strategies.
Own pipeline fill in priority sectors and collaborate with Direct Sales and Technical teams.
Develop customer value offers beyond lubricants.
Coach distributors on aligning their marketing with the Castrol growth strategy.
Execute marketing activation plans in collaboration with the Direct Sales Team.
Align product propositions with global, Africa, and META marketing teams.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Education:
University degree or equivalent experience.
Sales and Marketing experience is a strong advantage.
Experience:
Lubricants industry experience is essential.
Substantial experience in marketing roles.
Proven B2B and B2C marketing activation experience.
Strong campaign execution skills.
Experience managing agencies across markets.
Experience in matrix organizations.
Skills and Competencies:
Strong interpersonal and communication skills.
Market understanding – Skilful
Loyalty management – Skilful
Category management and planning – Expert
Performance monitoring – Skilful
Brand management – Skilful
Project & relationship management – Skilful
Fluency in local languages (verbal and written)
Digital fluency and customer-centric thinking
Agile decision-making and customer segmentation
