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About the Organisation
Diageo is a world-leading beverage alcohol company with a rich heritage and a portfolio of over 200 brands including Johnnie Walker, Smirnoff, Baileys, Guinness, Cîroc, Captain Morgan, and Don Julio. Since its formation in 1997, Diageo has grown through investment in iconic brands and strategic acquisitions. It operates with a diverse and inclusive culture, guided by values that promote freedom to succeed, pride in performance, and passion for customer experience. Diageo’s digital transformation is key to its continued success in an evolving global marketplace.
Digital Products and Experience Lead – Africa Digital Hub job at Diageo | Apply Now
Nairobi, Kenya
Are you looking for Digital Products and Experience Lead – Africa Digital Hub jobs in Kenya 2025 today? then you might be interested in Digital Products and Experience Lead – Africa Digital Hub job at Diageo
Full Time
Deadline:
2 Apr 2025
Job Title
Digital Products and Experience Lead – Africa Digital Hub job at Diageo
Diageo
Job Description
As the Digital Products and Experience Lead, you will play a central role in transforming Diageo into a digital-first organization. You will lead efforts to enhance Diageo’s brand websites across Africa, ensuring world-class user experiences (UX), seamless website functionality, compliance with data/privacy regulations, and high reputational standards. Working collaboratively with marketing, digital technology, legal, and agency partners, you will oversee technical SEO, content strategy, site optimization, user journey enhancements, and consumer data acquisition strategies. Success in this role is measured by improved Google quality scores, increased consumer sign-ups, and higher website conversion rates.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
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How to Apply
Champion consumer experience across all Diageo websites
Define and implement best-in-class UX, user journeys, and conversion strategies
Oversee regular technical updates to improve SEO and website performance
Manage content uploads and technical compliance (age-gating, privacy, data collection)
Collaborate with internal teams and multiple agencies to execute website enhancements
Map Diageo’s digital ecosystem to eliminate redundancies and identify opportunities
Ensure accurate tagging for insights and performance tracking
Drive sign-up flows and improve bounce rates, abandonment, and site revenue
Use analytics and data insights to guide improvements and decision-making
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
A university degree in a relevant field
Minimum 10 years’ experience in digital roles (UX, websites, creative/product management)
Expertise in technical SEO, website infrastructure, and Google indexing
Deep understanding of UX design, bounce rate, CRO, and digital content strategy
Familiarity with CDP, CRM systems, and analytics tools (Google Analytics, etc.)
Proven ability to manage multi-functional teams and agencies
Strong grasp of privacy policies, compliance, and digital user behavior
Excellent data-driven decision-making and communication skills
Collaborative mindset with a passion for digital innovation
