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Digital Campaign Planning and Execution

• Plan and run digital campaigns across social media, Google Ads, email and other relevant platforms.

• Translate the marketing strategy into targeted digital initiatives aligned with product and regional goals.

• Create and manage campaign calendars, A/B tests, budgets and optimization cycles.

Content Creation and Management

• Develop compelling content tailored to students, teachers and parents.

• Manage the content calendar, ensuring consistency with brand guidelines and messaging.

• Collaborate with designers, the Events Coordinator and Marketing Lead to create integrated campaign assets.

Social Media and Community Engagement

• Manage Zeraki’s social media channels with the aim of increasing engagement and conversions.

• Respond to comments and queries in a timely and brand-aligned manner.

• Launch user-generated content initiatives across different platforms.

 Website and SEO Optimization

• Support website content updates and landing page improvements.

• Implement SEO best practices to increase organic visibility.

• Work with the Product and Tech teams to ensure a smooth and user-friendly digital journey.

 Email Marketing and Customer Retention

• Develop targeted email campaigns for leads, schools and parent communities.

• Manage lists, segmentation, automation and reporting

• Support retention by promoting new features, reminders, updates and learning resources.

 Analytics, Reporting and Insights

• Track campaign performance across social media channels using analytics tools.

• Produce fortnightly and monthly reports with insights, learnings and improvement recommendations.

• Work with Marketing Lead to ensure digital efforts contribute to KPIs such as traffic, leads, sign-ups and retention.

Collaborate Across Functions

• Partner with the Events Coordinator to amplify event visibility before, during and after on-ground activities.

• Support sales with digital assets and outreach messages.

• Work with Product team to highlight new releases, user benefits and student success stories.