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Brand Manager job at Watu | Apply Now
Are you looking for Administrative jobs in Uganda 2024? If yes, then you might be interested in Brand Manager job at Watu
Kampala, Uganda
Full-time
Watu Credit, established in 2015 and headquartered in Mombasa, Kenya, is a dynamic non-bank financial institution dedicated to fostering financial inclusion by providing accessible asset financing solutions, particularly for motorcycles and three-wheelers. With a mission to empower individuals and businesses through innovative financial services, Watu Credit has earned recognition for its commitment to customer-centricity and integrity.
The company cultivates a collaborative and inclusive work environment, offering employees opportunities for professional growth and development. As a rapidly expanding organization, Watu Credit provides a range of job opportunities, including roles in human resources, customer care, and territory management, with flexible work arrangements. Since its inception, the company has evolved by integrating technology into its business model, delivering both secured and unsecured lending primarily via mobile services.
Operating across multiple African countries, Watu Credit employs between 1,000 to 5,000 individuals, reflecting its significant presence in the region. The company's core values encompass integrity, innovation, customer-centricity, and sustainability. Demonstrating a strong commitment to corporate social responsibility, Watu Credit actively engages in initiatives aimed at promoting financial literacy and economic empowerment within the communities it serves. For more information, visit their website at www.watuafrica.com.
Brand Manager job at Watu
Watu
The Brand Manager at Watu Uganda will take on the responsibility of strategically planning, executing, and overseeing marketing projects and campaigns aligned with Watu’s brand and communication objectives. The position entails close collaboration with cross-functional teams, playing a key role in developing innovative marketing strategies.
Role Purpose:
The Brand Manager will be tasked with measuring and assessing the impact of marketing initiatives, ensuring alignment with overarching goals and objectives. This role combines strategic thinking, creative development, and analytical skills to drive the success of Watu's marketing efforts.
This role requires a dynamic individual with a strategic mindset, strong collaboration skills, and a proven ability to drive impactful marketing initiatives. Working closely with cross-functional teams, the Project Marketing Lead will be responsible for developing creative strategies and measuring the success of marketing efforts.
Strategic Planning:
Develop comprehensive marketing strategies aligned with Watu Africa's brand and communication objectives.
Identify key target audiences and tailor marketing approaches to effectively reach and engage them.
Campaign Execution:
Lead the end-to-end execution of marketing projects and campaigns, ensuring timely delivery and adherence to quality standards.
Collaborate with internal teams and external partners to bring marketing initiatives to fruition.
Cross-Functional Collaboration:
Work closely with cross-functional teams, including Sales, Product Development, and Creative, to align marketing efforts with overall business goals.
Foster a collaborative environment to enhance the effectiveness of integrated marketing campaigns.
Creative Development:
Spearhead the creation of compelling and innovative marketing materials, content, and campaigns that resonate with the target audience.
Oversee the production of visuals, copy, and other creative assets in line with brand guidelines.
Performance Measurement:
Implement and utilize metrics and analytics tools to measure the impact and effectiveness of marketing initiatives.
Provide regular reports and insights to leadership on campaign performance and recommend adjustments as needed.
Assess the quality and relevance of market research data gathered and its impact on marketing strategies.
Ensure marketing projects and campaigns are executed within budget and assess the return on investment (ROI) for each.
Evaluate the quality and impact of marketing materials, including the design, messaging, and branding.
Ensure that marketing projects and campaigns are delivered on time and meet established deadlines.
Monitor and report on the performance of key competitors in the market to inform Watu Africa's marketing strategies.
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Bachelor's degree from an accredited institution in Marketing, Business, Communications, or a related field.
Proven experience of 5+ years in marketing, strategic marketing with a special focus on campaign management.
Proficiency with marketing software and tools (e.g., Google Analytics, social media management platforms, email marketing software).
Strong understanding of digital marketing channels & tools and copywriting skills.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to manage multiple projects simultaneously.
Strong organizational skills and attention to detail.
Ability to work both independently and as part of a team.
APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.
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