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Marketing and Sales

TikTok & Instagram Live Moderator (Live Commerce Host)New!

Category

Marketing and Sales

Employment Type

Full-time

Location

Nairobi, Kenya

Vacancies

1 position

Closing Date

11/10/2026
5 days left

Employer / Company

Hotpoint Appliances Ltd logo
Hotpoint Appliances Ltd
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Description (Public)

Hotpoint Appliances is hiring a TikTok and Instagram Live Moderator to host live sales sessions from Nairobi, turning viewers into confirmed orders and feeding short-form content for TikTok and Instagram Reels. The role owns the live experience end to end, from product storytelling to handing confirmed buyers to the finance and online teams.

Duties, Roles and Responsibilities

  • Host scheduled TikTok and Instagram Live sales sessions, streamed simultaneously, keeping energy and pace high.
  • Demonstrate product features, benefits, sizes, use cases, warranty, delivery and payment terms.
  • Run in-session sales mechanics including flash deals, countdowns, limited-stock calls, giveaways and live Q&A.
  • Respond to viewer comments by name in real time, handle objections and keep viewers engaged to purchase.
  • Confirm each session's product line-up, prices, stock and offers with the online team at least 24 hours before going live.
  • Prepare a run-of-show for every session covering product order, talking points, offers and call-to-action timing.
  • Set up and test the live kit including phone, lighting, microphone and connectivity before each session.
  • Create teaser Reels and TikToks to promote upcoming lives and repurpose live highlights within 48 hours.
  • Guide buyers through the in-live payment process and capture customer and delivery details for each order.
  • Pass payments to finance for confirmation and hand confirmed buyers to the online team for order placement.
  • Moderate comments during and after sessions, remove spam, flag complaints and escalate service issues.
  • Share a post-session report within 24 hours covering viewers, engagement, orders and revenue.

Qualifications, Education and Competencies

Qualifications & Experience:

  • Diploma or degree in Marketing, Communications, Media, Journalism or a related field.
  • Certificate in digital or social media marketing is an advantage.
  • 1 to 3 years of experience hosting live streams, presenting or selling on camera across TikTok Live, Instagram Live, radio, TV or events.
  • Sales experience in retail, live commerce or telesales; electronics or home appliances is an advantage.
  • A portfolio of live sessions or short-form videos hosted by the candidate.

Skills & Competencies:

  • Confident on-camera presence and clear product storytelling.
  • Real-time audience engagement and objection handling.
  • Organised session planning and reporting.
  • Basic content creation for short-form video.

How to Apply

About Hotpoint Appliances Ltd
Founded in 1984, Hotpoint Appliances Ltd is Kenya's premier supplier of domestic and commercial electronic appliances. With a commitment to customer value, service, and quality, the company provides a wide range of products including TVs, refrigerators, cookers, and air conditioning systems, supported by a robust network of retail outlets and professional after-sales service across East Africa.

Mission

To supply and support domestic and commercial electronic appliances.

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