Senior Manager, Communications

• The Senior Manager, Communications owns everything RwandAir says about itself and everywhere it shows up in person. The sub-function carries three things the airline cannot outsource: the corporate narrative and the reputation behind it, the media and content that carry it, and the events and exhibitions where the brand is met face to face. It also carries the crisis obligation — when the Emergency Response Plan activates, this is the chain that speaks.
• Key Duties and Responsibilities:
• Collaborate with internal teams and external agencies to create high-impact campaigns that align with the airline’s transformation objectives.
• Ensure brand consistency across all communication channels (internally and externally).
• Manage external agencies, media partners, and corporate sponsors to amplify brand impact.
• Owns the RwandAir corporate narrative and the messaging house from which all corporate communication derives.
• Owns the reputation strategy and the communications plan for the joint venture, the Bugesera transition and the four-star journey.
• Owns the events and exhibitions strategy — which platforms RwandAir appears on, and to what commercial end.
• Owns the content creation proposition: the editorial, photographic and video assets that carry the corporate story.
• Accountable for share of voice and earned media value in core markets.

Qualifications & Experience:

• Bachelor's degree in Communications, Journalism, Public Relations or a related field.or Equivalent 8 years of job-related experience.
• Minimum 8 years in corporate communications, public relations or journalism, of which at least 3 leading a team.
• Demonstrable experience of a live reputational event or crisis, in a role of responsibility.