Senior Digital Account ManagerNew!

• Own and deliver the Direct CTV and digital advertising revenue target for Kenya and East Africa.
• Maintain a structured sales pipeline in CRM with deal stages, values and close dates, reviewed weekly.
• Develop and execute client and agency revenue plans by vertical, client type and deal structure.
• Build senior relationships with media agency groups, independent agencies and digital trading desks.
• Run agency briefings, investment reviews and joint planning sessions and manage RFPs and rate negotiations.
• Grow a direct client portfolio across commerce, telco, technology, government and health verticals.
• Package Direct CTV with linear and programmatic inventory in every major proposal.
• Monitor market and agency investment trends and feed intelligence into pricing and product decisions.

Qualifications & Experience:

• Undergraduate degree in Business, Marketing, Media, Communications or a related field, or equivalent professional experience.
• 5 to 7 years of sales experience in media, broadcast or digital advertising with a track record against revenue targets.
• Demonstrated experience managing and growing media agency relationships.
• Direct client sales experience across major advertising verticals.
• Strong understanding of CTV and digital advertising products, audience targeting and campaign measurement.
• Experience operating in Kenya and East African media markets.
• CRM pipeline management and revenue forecasting experience.

Skills & Competencies:

• Media and CTV sales across display, video, sponsorship and branded content.
• Agency relationship management and trading frameworks.
• Revenue forecasting and pipeline discipline, including multi-currency modelling.
• Audience measurement and campaign performance analysis.
• Commercial negotiation and deal structuring.
• Knowledge of the Kenya Data Protection Act and data protection requirements.
• Executive presence and pan-African cultural awareness.