Sales Representative (Nairobi, KSh 50K)

• Develop and execute sales strategies to increase market share along the South and North Coast.
• Identify, prospect, and onboard new retail and wholesale accounts (hotels, restaurants, bars, shops).
• Maintain and grow relationships with existing customers; conduct regular account visits.
• Meet and exceed sales targets, KPIs, and territory revenue goals.
• Conduct product presentations, tastings, and promotions to drive demand.
• Negotiate pricing, terms, and contracts with customers.
• Coordinate and support merchandising, stock placement, and promotional displays.
• Monitor competitor activity and market trends; provide actionable market feedback.
• Prepare regular sales reports, forecasts, and territory plans.
• Collaborate with logistics and warehouse teams to ensure timely deliveries and stock availability.
• Ensure compliance with company policies, licensing, and responsible-supply regulations.

Qualifications & Experience:

• At least 3 years of proven sales experience in the beverage industry is required
• Previous experience managing and developing relationships with wholesalers and HORECA customers (hotels, restaurants and cafés).
• Sales experience along Kenya’s coast, particularly in the Mombasa-to-Lamu region.
• A proven track record of meeting or exceeding sales targets and managing a sales territory.
• Strong negotiation, presentation and closing skills.
• Excellent relationship-building and customer-service abilities.
• Strong communication skills in English and Swahili.
• Valid driver’s license and willingness to travel frequently within the territory
• Proficient with MS Office and CRM tools for reporting and forecasting
• Understanding of beverage licensing and responsible-supply requirements