The Sales Manager leads the sales function, driving revenue growth, market expansion and account relationships for Gold Coast Food Group in Kenya.
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Sales ManagerNew!
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Gold Coast Food Group
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Description (Public)
Duties, Roles and Responsibilities
- Develop and implement sales strategies to achieve company revenue targets.
- Lead, supervise and motivate the sales team.
- Identify new markets, customers and distribution opportunities.
- Build and maintain relationships with supermarkets, wholesalers, retailers and distributors.
- Monitor sales performance, market trends and competitor activities.
- Set sales targets and evaluate individual and team performance.
- Oversee customer orders, stock availability and sales follow-ups.
- Prepare and present regular sales performance reports and forecasts.
- Coordinate with production and operations teams to ensure product availability.
- Drive brand visibility, product promotions and market penetration.
Qualifications, Education and Competencies
Qualifications & Experience:
- Diploma or degree in Sales, Marketing, Business Administration or a related field.
- At least 3 years’ experience in sales, preferably in FMCG or food distribution.
- Proven experience in sales team management and target achievement.
Skills & Competencies:
- Strong leadership, negotiation and communication skills.
- Good understanding of market development and distribution channels.
- Proficiency in Microsoft Office and sales reporting tools.
- Results-oriented with strong analytical and problem-solving abilities.
- Key Performance Expectations.
- Achievement of monthly and annual sales targets.
- Growth in revenue and market share.
- Expansion of customer base and distribution networks.
- Sales team productivity and performance.
- Customer retention and satisfaction.
- Accurate sales forecasting and reporting.
- Interested and qualified candidates should send their CV and application letter with Subject Sales Manager Application to Kenyabusinessmanager@goldcoastfoodgroup.com by 12 November 2026.
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