Marketing Associate - Retention

Description (Public)

Marketing Associate (Retention) role at Numida, a YC-backed fintech in Kampala. Focuses on retention and lifecycle marketing (70%) plus wider marketing priorities (30%) across three East African markets, including reactivation programmes, repeat journeys, loyalty communities, and lifecycle messaging via SMS, WhatsApp, and in-app.

Duties, Roles and Responsibilities

Segment the client base (active, dormant, churned, at risk, high value)
Build baseline figures covering repeat behaviour, dormancy and reactivation
Design and run reactivation programmes for dormant and churned clients
Build repeat journeys helping first-time borrowers take second and third loans
Create adoption messaging for savings, multi-term loans and new products
Grow loyalty communities like NumiQueens as retention infrastructure
Manage lifecycle messaging across SMS, WhatsApp, and in-app channels
Write clear, short, human copy that sounds like a partner talking to a business owner
Run control groups to measure what actually worked
Maintain a regular cohort view for the team
Maintain a working playbook, vendor list, and records of campaigns and results

Qualifications, Education and Competencies

Qualifications & Experience:

3-5 years in marketing with real exposure to CRM, lifecycle or retention work
Experience from lending, telco, insurance, ecommerce or similar field
Ability to pull own data or willingness to learn quickly
Good grasp of testing methodologies including control groups and sample sizes
Clear, short, human copywriting in English

Skills & Competencies:

Comfort with breadth across acquisition, launch or event work
Comfort building something before results arrive
Luganda, Swahili or Kinyarwanda (advantage)
SQL, Redash or similar querying experience (advantage)
Experience working across more than one market or country (advantage)

How to Apply

About NUMIDA

Numida uses proprietary credit models and tech-enabled underwriting processes to provide unsecured working capital loans to African micro and small businesses. Instead of borrowing from informal lenders or family, business owners download the Numida app, apply in minutes, and receive capital within a day. There are 20 million of these businesses in Africa, representing a $5 billion market opportunity, and traditional microfinance is failing them. We have figured out how to score and disburse unsecured loans to cash-based businesses that have no digital transaction history, with excellent collection rates. Within 10 years, we anticipate enabling at least 1 million small business owners on the continent to achieve their dreams. We are backed by world-class investors such as Serena Ventures, Onafrig, Breega, and 4Di Capital.