Marketing Associate - Acquisition (Western & Eastern)

Description (Public)

The Marketing Associate – Acquisition will focus on bringing back quiet, well-repaying borrowers and helping first-time borrowers take second and third loans, covering Numida's three markets with a build-and-test discipline. Around 70 percent of time sits with retention and lifecycle marketing, and the remaining 30 percent goes to wider marketing priorities. The role reports to the Head of Marketing and Sales, covers the Western and Eastern regions of Uganda, and is expected to start in October 2026. This is a marketing role, not a sales role.

Duties, Roles and Responsibilities

Segment the client base: active, dormant, churned, at risk, high value, and whichever other cuts matter
Build baseline figures covering repeat behaviour, dormancy and reactivation
Run reactivation programmes for dormant and churned clients
Build repeat journeys that help a first-time borrower take a second and third loan
Design, run and measure campaigns with proper testing (control groups, sample sizes)
Write clear, short, human copy in English
Support acquisition campaigns, product launches, market launches and events as needed
Own a working playbook covering what you run, vendors and partners, and results
Pull your own data to understand issues and make decisions

Qualifications, Education and Competencies

Qualifications & Experience:

Three to five years in marketing, with real exposure to CRM, lifecycle or retention work from lending, telco, insurance, ecommerce or a similar field
Experience working across more than one market or country is advantageous

Skills & Competencies:

The ability to pull your own data, or the appetite to learn quickly
A good grasp of testing: control groups, sample sizes, and the honesty to call a result flat
Clear, short, human copywriting in English
Breadth: comfortable being pulled into acquisition, launch or event work when the team needs it
Comfort building something before the results arrive
Luganda, Swahili or Kinyarwanda are advantageous
SQL, Redash or similar querying experience is advantageous

How to Apply

About NUMIDA

Numida uses proprietary credit models and tech-enabled underwriting processes to provide unsecured working capital loans to African micro and small businesses. Instead of borrowing from informal lenders or family, business owners download the Numida app, apply in minutes, and receive capital within a day. There are 20 million of these businesses in Africa, representing a $5 billion market opportunity, and traditional microfinance is failing them. We have figured out how to score and disburse unsecured loans to cash-based businesses that have no digital transaction history, with excellent collection rates. Within 10 years, we anticipate enabling at least 1 million small business owners on the continent to achieve their dreams. We are backed by world-class investors such as Serena Ventures, Onafrig, Breega, and 4Di Capital.