Marketing and Sales OfficerNew!

• Develop a quarterly marketing plan and monthly content calendar across social media, email, radio, events and partner channels
• Produce campaign copy in the Rans brand voice, ensuring every claim is accurate and verifiable
• Generate and qualify leads in the CRM, respond to hot leads within 30 minutes and hand property leads to the Property Manager or Agent the same day
• Sell Rans services including premium and featured listings, property management packages, brokerage and consultancy
• Recruit and onboard agents, property managers, service providers and advertisers onto the Rans Digital Marketplace and Rental Manager
• Manage retention: re-engage inactive accounts, contact paying users 30 days before renewal, win back lapsed accounts and run satisfaction surveys
• Develop partnerships with developers, banks, SACCOs and agencies
• Manage the marketing budget and report monthly on results and cost per lead

Qualifications & Experience:

• Degree in Marketing, Business, Communications or a related field.
• 3+ years experience in marketing and/or sales, with a record of meeting targets.
• Desirable: a professional marketing certificate such as CIM, real estate or digital-platform experience, and knowledge of the East African property market.

Skills & Competencies:

• Knowledge of digital marketing, social media advertising and CRM pipelines.
• Copywriting, presenting, negotiation and analytics skills.
• Energy, creativity, accuracy and brand discipline.
• Canva, Zoho Social or Meta Business Suite.
• Campaign planning and content calendar management.