Manager - Digital ChannelsNew!

• Develop and execute the adoption and growth strategy for the MoMo App, Agent App and merchant solutions.
• Define priority segments, use cases, value propositions, channel targets and quarterly growth plans.
• Drive registrations, onboarding completion, first successful transaction, repeat usage and active user growth.
• Design segment-specific adoption programmes including education, assisted onboarding, field activation and campaigns.
• Lead go-to-market planning for new features and campaigns and build lifecycle journeys that reduce inactivity.
• Map end-to-end journeys, identify friction and prioritise improvements with Product and Technology teams.
• Establish dashboards and performance routines covering acquisition, activation, transaction value, retention and churn.
• Run controlled experiments and scale successful interventions.
• Develop business cases, forecasts and budgets and optimise channel economics and incentives.
• Ensure compliance with regulation, data privacy, consumer protection and brand requirements and monitor fraud and service risks.
• Lead cross-functional growth squads and build digital growth capability through coaching.

Qualifications & Experience:

• Bachelor's degree in Business, Marketing, Economics, Statistics, Information Systems, Computer Science or a related field.
• Postgraduate qualification in business, digital transformation, marketing, analytics or a related discipline is an added advantage.
• At least six years of relevant experience, including at least three years in digital channel growth, product growth, digital marketing, customer lifecycle management or commercial management.
• Demonstrated experience growing adoption and active usage of mobile apps, digital financial services, payment platforms or comparable digital products.
• Experience managing customer funnels, segmentation, campaigns, experimentation and retention programmes.
• Experience working with agent, merchant or distribution ecosystems and field teams.
• Experience developing business cases, budgets, forecasts and performance reports.
• Knowledge of the Ugandan market, mobile money ecosystem and customer, agent and merchant behaviours.

Skills & Competencies:

• Digital growth strategy and growth-loop design.
• Funnel, cohort and segmentation analysis.
• Experiment design and measurement.
• Commercial modelling and ROI analysis.
• Stakeholder influence and cross-functional leadership.
• Data visualisation and analytical problem solving.
• Consumer protection, privacy and fraud risk awareness.