Integrated Connections & Martech ExecutiveNew!

Description (Public)

Safaricom is the leading provider of converged communication solutions in Kenya. The Integrated Connections & MarTech Executive supports the execution of Safaricom's integrated brand connections, omnichannel media, and marketing technology activities across Consumer Business campaigns. The role coordinates campaign inputs, supports media execution, maintains governance routines, and compiles performance updates.

Duties, Roles and Responsibilities

Support the translation of omnichannel media strategy into practical execution plans across traditional, digital, programmatic, owned and partner channels.
Prepare campaign trackers, briefs, channel inputs and execution checklists to enable timely delivery across TV, radio, OOH, digital, programmatic and owned touchpoints.
Compile audience, channel and performance information to monitor campaign effectiveness and return on marketing investment.
Support the adoption and day-to-day operational use of marketing technology (MarTech) platforms and digital campaign tools.
Maintain campaign governance routines, ensuring compliance with brand guidelines, customer data privacy, and procurement standards.

Qualifications, Education and Competencies

Qualifications & Experience:

Bachelor's degree in Marketing, Communications, Business Administration, Information Technology, or a related field.
3–5 years of relevant experience in integrated media, digital marketing, or MarTech execution.
Practical exposure to integrated media, digital marketing tools, and campaign performance management.

Skills & Competencies:

Omnichannel media planning and tracking.
MarTech platform operations and digital analytics.
Stakeholder coordination and project execution.

How to Apply

About Safaricom Kenya

Safaricom is a purpose-led organization committed to transforming lives by connecting people to people, opportunities, and information. As East Africa's leading telecommunications company, we leverage innovative technology and a world-class network to provide seamless connectivity and digital solutions, including our flagship mobile money service, M-PESA. We are dedicated to sustainable business practices and fostering a diverse, inclusive environment that empowers our employees and the communities we serve.