Head of CommercialNew!

• Develop and implement commercial strategies aligned to the company's vision, annual business plans and growth objectives.
• Drive profitable revenue growth, market share expansion and sustainable customer acquisition across Uganda.
• Identify new business opportunities, market trends and opportunities to introduce and expand product portfolios.
• Develop annual sales budgets, forecasts, pricing recommendations and commercial plans and monitor business performance.
• Provide market intelligence, competitor analysis and strategic recommendations to support management decisions.
• Represent the company in engagements with customers, business partners, regulators and key stakeholders.
• Lead General Trade, Modern Trade, Institutional Sales, Key Accounts and distributor management across Uganda.
• Recruit, develop and manage high-performing distributors to ensure market coverage and product availability.
• Build relationships with key customers, retailers, wholesalers and institutions and negotiate trading terms.
• Lead product launches, market expansion initiatives and trade marketing activities.
• Work with Supply Chain, Finance and Operations on forecasting, stock management, credit control and working capital.
• Build, mentor and lead a high-performing commercial team through coaching and performance management.
• Monitor commercial performance against budgets and KPIs and recommend corrective actions.
• Ensure compliance with company policies, statutory requirements and ethical business practices.
• Prepare timely management reports, market insights and strategic recommendations for Executive Management and the Board.

Qualifications & Experience:

• Bachelor's degree in Business Administration, Marketing, Commerce or a related field.
• At least 7 years of relevant professional experience, including a minimum of 5 years in a management or leadership role.
• Proven experience in the FMCG industry, preferably in food and beverage.
• Demonstrated experience developing and growing distribution brands with strong last-mile distribution understanding.
• Relevant professional qualifications in sales and marketing are an added advantage.
• Experience building a department or business function from the ground up is an added advantage.

Skills & Competencies:

• Entrepreneurial mindset, initiative and ability to work independently as a self starter.
• Strong understanding of the Ugandan market, consumer behaviour, distribution channels and competitors.
• Ability to collaborate with cross-functional teams and diverse stakeholders.
• Commercial negotiation and customer relationship skills.