Growth Marketing Lead

• Growth Marketing Lead
• We are seeking a highly skilled Lead, Growth Marketing Lead (B2B Demand Generation) to fuel demand generation for our enterprise and high-growth business clients across Africa. This role is critical to building a strong commercial pipeline by generating high-quality leads, strengthening brand visibility among decision-makers, and supporting revenue acceleration for our enterprise unit.
• The ideal candidate is strategic, analytical, creative and deeply experienced in B2B marketing for corporate or mid-market segments.
• Enterprise Demand Generation
• Design and execute targeted campaigns for enterprise clients, high-growth businesses, and institutional customers.
• Develop account-based marketing and sector focused customer acquisition strategies or enterprise buyers.
• Pipeline & Revenue Support
• Collaborate closely with enterprise sales to define ICPs and value propositions.
• Align marketing activities with revenue and quarterly sales targets.
• Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.
• Digital & Performance Marketing
• Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.
• Optimize landing pages and conversion pathways to increase lead quality.
• Content & Strategic Messaging

Qualifications & Experience:

• The ideal candidate is strategic, analytical, creative and deeply experienced in B2B marketing for corporate or mid-market segments.
• Master’s degree with other relevant certifications preferred
• 7+ years in B2B growth marketing, enterprise marketing, or demand generation.
• Experience with marketing and AI automation tools, advertising platforms such as LinkedIn Campaigns and Google Ads, and CRM systems.
• Sharp analytical skills with experience driving improvements across the funnel.

Skills & Competencies:

• Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.
• Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.
• Support the commercial team with pitch materials and campaign assets.
• Sharp analytical skills with experience driving improvements across the funnel.
• Excellent copywriting and communication skills tailored to executive audiences.
• Highly collaborative, especially with sales, product, and country teams.