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About the Organisation
Psalms Food Industries Limited is a leading snacks manufacturing company in Uganda under the brand names Sumz and Afrikan Harvest. Psalms Food Industries Ltd has risen an award-winning company with an over 20 product portfolio under the brand – SUMZ. Distributed across the region in supermarkets as well as the regular corner shops.
General Manager - Sales and Marketing job at Psalms Food Industries Limited | Apply Now
Kampala, Uganda
Are you looking for Sales and Marketing jobs in Uganda 2025 today? then you might be interested in General Manager - Sales and Marketing job at Psalms Food Industries Limited
Full Time
Deadline:
28 Mar 2025
Job Title
General Manager - Sales and Marketing job at Psalms Food Industries Limited
Psalms Food Industries Limited
Job Description
Job Title: General Manager - Sales and Marketing
Organisation: Psalms Food Industries
Duty Station: Kampala, Uganda
Reports to: Executive Director
Following our expansion, we are seeking a dynamic General Manager- Sales and Marketing-to lead our marketing strategy and drive growth for our brand and product portfolio.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
Send your resume and cover letter to: hr@psalmsfoodsindustries.com
Deadline: 28th March 2025
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How to Apply
As the GM- Sales and Marketing you will:
Supervise the Sales and Marketing managers
Develop and execute marketing strategies to boost brand visibility, customer acquisition. and revenue growth.
Lead a high-performing marketing team and oversee brand management for Sumz and other products.
Plan and manage multi-channel campaigns (digital. social media. events. etc.) to maximize ROI.
Conduct market research, analyze trends. and use data-driven insights to inform decisions.
Track and report on KPIs to measure sales and marketing success.
Coordinate effectively with other functions (Finance. HR. IT, Procurement. Manufacturing and Operations) to achieve business goals
Key Performance Indicators (KPIs):
Revenue Growth
Market Share expansion
Customer Acquisition Cost (CAC)
Achieve a 5:1 Return on Marketing Investment (ROMI)
Brand Awareness
Lead Generation & Conversion Rates
Customer Retention Rate
Digital Engagement (website traffic, CTR, social media)
Campaign ROI
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
A degree in Marketing, Business. or related field (MBA preferred).
10+ years of marketing experience. with 5+ years in FMCG/food industry leadership.
Proven success in brand management digital marketing. and campaign execution,
Strong analytical. leadership. and communication skills
Proficiency in CRM, Google Analytics, arc social media tools.
Technical Competences
Understanding and knowledge of sales and marketing
Strong analytical. organizational. and creative thinking skills
Excellent communication. interpersonal and customer service skits
Knowledge of Data analysis and report writing
The ability to understand and follow company policy and procedures
Behavioral Competences
Versatile and good team player
High integrity
Result oriented
Creative and innovative thinking
Quick decision making and judgement
Flexible and highly receptive to change
The ability to work under pressure and minimum supervision
