General Manager - Sales and Marketing

As the GM- Sales and Marketing you will:

• Supervise the Sales and Marketing managers

• Develop and execute marketing strategies to boost brand visibility, customer acquisition. and revenue growth.

• Lead a high-performing marketing team and oversee brand management for Sumz and other products.

• Plan and manage multi-channel campaigns (digital. social media. events. etc.) to maximize ROI.

• Conduct market research, analyze trends. and use data-driven insights to inform decisions.

• Track and report on KPIs to measure sales and marketing success.

• Coordinate effectively with other functions (Finance. HR. IT, Procurement. Manufacturing and Operations) to achieve business goals

Key Performance Indicators (KPIs):

• Revenue Growth

• Market Share expansion

• Customer Acquisition Cost (CAC)

• Achieve a 5:1 Return on Marketing Investment (ROMI)

• Brand Awareness

• Lead Generation & Conversion Rates

• Customer Retention Rate

• Digital Engagement (website traffic, CTR, social media)

• Campaign ROI

• A degree in Marketing, Business. or related field (MBA preferred).

• 10+ years of marketing experience. with 5+ years in FMCG/food industry leadership.

• Proven success in brand management digital marketing. and campaign execution,

• Strong analytical. leadership. and communication skills

• Proficiency in CRM, Google Analytics, arc social media tools.

Technical Competences

• Understanding and knowledge of sales and marketing

• Strong analytical. organizational. and creative thinking skills

• Excellent communication. interpersonal and customer service skits

• Knowledge of Data analysis and report writing

• The ability to understand and follow company policy and procedures

Behavioral Competences

• Versatile and good team player

• High integrity

• Result oriented

• Creative and innovative thinking

• Quick decision making and judgement

• Flexible and highly receptive to change

• The ability to work under pressure and minimum supervision