Communications Manager

• Key Responsibilities
• Provide strategic leadership and direction
• in the design, refinement, and execution of REAP’s integrated communications strategy, ensuring alignment with ILRI and Mastercard Foundation priorities and reporting requirements.
• Lead the program’s external positioning and influence strategy
• , repositioning the livestock feed sector as a modern, dignified, and economically rewarding space for young women and men through peer-led, influencer-driven, and edutainment content.
• Design and own REAP’s programme-wide digital influencer and ambassador strategy
• , setting the vetting framework (audience, engagement, values, and authenticity criteria), brand-safety contract clauses, and exit mechanisms that country teams apply, and overseeing the scale-up of influencer and participant-creator activity across the programme’s phased roadmap.
• Oversee and coordinate communications across the consortium institutions
• and multiple country teams, ensuring coherence, consistency, and strategic alignment of messaging and outputs.
• Drive strategic partnerships and stakeholder engagement

Qualifications & Experience:

• Master’s degree in Communications, Journalism, Public Relations, International Development, or a related field (a Bachelor’s degree with significant additional relevant experience may be considered).
• At least 8 years of progressively responsible experience in strategic communications, preferably within international development, research-for-development, or donor-funded programmes.
• Demonstrated experience leading communications for multi-country or multi-partner consortium programmes.
• Experience designing or overseeing influencer, ambassador, or creator-partnership programmes at scale, including vetting frameworks, contracting, and brand-safety and performance management.
• Experience managing donor reporting and relations, ideally with foundations such as the Mastercard Foundation.
• Experience supervising and mentoring communications staff across multiple locations.

Skills & Competencies:

• Qualifications
• Excellent strategic thinking, writing, and editing skills in English; working knowledge of French or other regional languages is an advantage.
• Strong digital and multimedia storytelling skills, including social media, video, and campaign management.
• Sound knowledge of the digital creator/influencer economy and youth-relevant social media ecosystems (e.g., TikTok, Instagram, YouTube, WhatsApp), including brand-safety practices and performance measurement.