Communication & Marketing Manager

• Key Responsibilities
• Keep the company website up to date, correctly formatted, and refreshed regularly with new photos and content.
• Manage social media pages, keeping them highly active with a consistent posting calendar and prompt engagement with followers.
• Identify, negotiate with and manage social media influencers to promote the products
• Negotiate with advertising agencies and media owners for billboard and other outdoor campaigns, within approved budgets.
• Document farmer stories and produce short (about 1-minute) videos.
• Supply the international teams with quality product, lifestyle and farm images for upload.
• Attend local and international trade fairs with the sales team, and capture and publish content on the website and social media pages.
• Plan and run in-store and promotional campaigns with retailers, in coordination with the sales team.

Qualifications & Experience:

• Degree in Marketing, Communications, Journalism or a related field.
• 3–5 years’ marketing experience, ideally in FMCG or food products.

Skills & Competencies:

• Qualifications
• Proven record managing social media, influencer and outdoor advertising campaigns in Kenya.
• Hands-on content skills: photography, short-form video and basic editing.
• Working knowledge of website management (Shopify an advantage) and analytics tools.
• Prepare and manage the annual marketing plan and budget.
• Key Performance Indicators