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Marketing and Sales

Business Development Officer

Category

Marketing and Sales

Employment Type

Full-time

Location

Nakuru, Kenya

Vacancies

1 position

Closing Date

11/17/2026
15 days left

Employer / Company

Optimum Hospital logo
Optimum Hospital
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Description (Public)

Optimum Hospital, a private hospital in Nakuru providing patient-focused care and a broad range of clinical services, is hiring a Business Development Officer to drive revenue growth, new business and patient acquisition with corporates, insurers, NGOs and community groups.

Duties, Roles and Responsibilities

  • Identify and pursue new business opportunities with corporate clients, insurers, NGOs and community groups
  • Support onboarding of new corporate and institutional clients and track revenue from new business initiatives
  • Take part in negotiations and proposal development, guided by the Head of Business Development
  • Source new patients and clients through outreach, referrals, activations and partnerships
  • Conduct field visits to corporates, schools, churches, NGOs and community organizations
  • Support planning and timely execution of digital, field, outreach and promotional campaigns
  • Coordinate logistics for activations, medical camps and promotional events and monitor campaign performance
  • Support brand visibility, including content for social media and corporate communications
  • Build and maintain relationships with corporate clients, insurers, community leaders and referral partners
  • Prepare periodic reports on leads, conversions, campaigns and partnerships and share market intelligence
  • Run marketing activities within approved budgets and recommend cost-effective approaches

Qualifications, Education and Competencies

Qualifications & Experience:

  • Bachelor's degree in Marketing, Business Administration, Communications or a related field
  • 2-4 years' experience in business development or marketing, preferably in healthcare or the service industry
  • Proven experience in client acquisition or sales support
  • Certification in Sales, Marketing or Business Development is an added advantage; healthcare marketing exposure preferred

Skills & Competencies:

  • Sales and lead generation
  • Marketing campaign execution
  • Client relationship management
  • Market research and reporting
  • Basic digital marketing knowledge
  • Strong communication and presentation skills
  • Negotiation and persuasion
  • Results orientation

How to Apply

About Optimum Hospital
Optimum Hospital is a leading healthcare provider committed to delivering exceptional medical care through a culture of clinical excellence and patient safety. Our facility is equipped with modern diagnostic and surgical capabilities, supported by a team of highly qualified professionals dedicated to meeting the diverse healthcare needs of our community.

Mission

To deliver safe, high-quality, and patient-centered medical services while maintaining a commitment to continuous improvement and responsiveness to community healthcare needs.

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