Reporting to the Director of Operations, the Business Development and Integration Manager designs strategies that increase awareness of VFR products and services, develops marketing products and plans that grow market share and protects the institution's brand and image.
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Business Development and Integration ManagerNew!
Employer / Company

VisionFund Rwanda
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Description (Public)
Duties, Roles and Responsibilities
- Develop and implement the marketing strategy with cost-efficient marketing products appropriate to the target market.
- Pilot test marketing products before rollout and review pilot results.
- Develop attractive naming and packaging for loan, deposit and other products.
- Package and update a marketing prospectus for investors, donors and credit providers.
- Supervise plans that create awareness of all products and services through newsletters, radio, posters and press.
- Supervise customer satisfaction, competition and market surveys and recommend corrective actions.
Qualifications, Education and Competencies
Qualifications & Experience:
- Bachelor's degree in marketing, business administration, economics or a related field.
- Experience in marketing, product development or business development, preferably in financial services.
Skills & Competencies:
- Marketing strategy and product branding.
- Market research and analysis.
- Report writing and presentation.
- Stakeholder engagement.
How to Apply
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