What started out as Patrick and Carol working late into the night in their first shop in Uganda turned into the largest airtime distributor, mobile phone retailer, and mobile money distributor in East Africa. While Simba Telecom achieved continuous success in Uganda, Kenya and Tanzania, Patrick chose to continue to follow the entrepreneurial philosophy he had developed at a young age: find a real customer need, take a calculated risk, and deliver the best possible quality of goods and service possible. This entrepreneurial spirit coupled with the understanding that the Group needed to find “new waves” to ride, led Simba Group to make key strategic investments in a number of areas, including property development, power generation, agriculture, micro- finance and media.